A freelance writer living in Sydney, studying a Bachelor of Arts in Communication- Writing and Cultural Studies at the University of Technology Sydney
Published October 23rd 2012
Upcoming contemporary childcare centre
On a Saturday morning, my best friend and I, find ourselves sweltering and swamped by two heavy, hot-pink fairy costumes. Reminded of our Barbie- obsessed days and own attempts to make it as plump and clumsy Ballerinas, we intimate a shudder.
However, there is nothing better than getting paid to play dress-ups. It's a good laugh and it surely beats hectic bar work and call-centre boredom.* Walking around the metropolitan hub of Leichhardt, we are bombarded by little girls and boys waving and giggling at 'the real fairies.' Not only a quality of attraction, the costumes assist in promoting the upcoming childcare centre, 'Only About Children', opening on December 10th, Level 2 of Norton Plaza.
Leichhardt centred in the city of Sydney, looks almost as if it were a misplaced slice of European terrain, inserted into Sydney's cosmopolitan area. With the dominating demographic being Italian, the streets are riddled with ice-cream parlours, pizzerias, medium density- red terracotta terraces and cottages.
The multicultural hub is full of life and culture. Walking down the street, we are welcomed by lots of little smiling faces that make up 15% of the demographic. The average age is as young as 36. Not only is a childcare centre a clever marketing proposal for a young and prosperous community but one that is very much needed. Many young Mums and Dads are eager to find suitable childcare whilst they continue to work and fund the family income. Appropriate for long working hours, the centre opens from 7.30am to 6.00pm. Despite the pricey fees, around $160 daily, the highly- funded, education program and modern facilities are comprehensive; fit enough to send your kids for schooling.
Only About Children', day care centres take a holistic approach to early learning. Their motto derives from the African proverb-"it takes a whole village to raise a child." The program takes a well-rounded approach in fulfilling youth developmental milestones, imperative for future growth. Assessments of speech, visual and auditory insight as well as passions and talents of the kids are also determined.
An enthusiastic mother who took one of our leaflets was eager to learn more about the bilingual program and associated language opportunities for her daughter. With a laugh she even feigned perplexity in that her 4-year-old daughter would give her a run for her money and her own intelligence! Yet she wasn't the only mother refreshed to know they'd have a little more time on their hands.
Early success is evident in the increasing rate of enrolment, long before the opening date. Moreover, despite temporary humiliation, I am proud to be a part of the sensation.
(*Olivia Gorman is not an employee of Only About Children).