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The Rise of Online Dating Culture in Australia

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Published June 15th 2017
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Millennial dating has brought about a very unusual shift in dating dynamics and we have a hard time keeping up. The truth is, the word on the street is that it is not just us who are absolutely confused about the way love is going these days… Millennials are confused as well, even though they're trying not to let it show.

Relationships and marriage

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Unlike the previous generations that valued steady relationships and marriage more than they did casual dating, the praxis is now completely different, if not utterly opposite. As statistics point out, Millennials have a hard time maintaining relationships and aren't very keen on getting married young or getting married at all.

Although the concrete reason behind this isn't really known, unlike the generations of Millennials' parents who used to get married and have kids by their 20s ("in 1960, 72% of all adults aged eighteen and older were married; today just 51% are"), Millennials are usually saying their "I dos" in their late thirties.

The speculation behind it is that they are waiting to get financially independent so they could form families; another theory is that Millennials are the generation of estranged individuals whose social skills aren't really on point even though their social profiles beam with life. Ironically enough, despite their apparent detachment from everything that's got to do with emotions, Millennials still crave commitment and relationships. A survey conducted recently states that about 61% of Millennials would like to get married and 80% of them deem romance extremely important.

Dating, careers, and technology

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The last few decades have brought a dramatic shift in the social script that left the dating scene on a very rocky terrain; the rules have changed, live interaction got replaced with Facebook, Instagram, Tinder, Snapchat, WhatsApp, Twitter, and other social platforms, leaving the youth kind of socially crippled. And it's happening everywhere, really. From the US to Australia, the youth is dropping commitment like hot potato and embracing something they like to call "casual dating" which is a neither-here-nor-there term for promising nothing and expecting everything in return, but not really. Confused? We are, too.

On the flip side, Millennials must be the busiest, most focused and career-oriented group of people in the history of business. With their joining the business scene, things have dramatically shifted from okay to exceptional in no time, introducing more and more quality content every second. On some level, this dedication to achieving their career goals may be one of the top reasons why Millennials are leaving dating aside and focusing on something that's seemingly more important than relationships. And, when they do decide to pursue relationships, they appear to go all in. If you are a Millennial, what would you say is the best trick on how to attract a man you like? Obviously, to be comfortable with yourself and actually be happy about everything you've achieved up to that point. Millennials see self-respect and self-love as the most attractive of all qualities one may possess.

In communicating with Millennials, we've found out a little bit more about their dating scene, and this is what we've got so far:

Going on dates is outdated

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Say goodbye to dinner dates and movies. Instead, Millennials prefer grabbing a coffee to go and gathering for casual hangouts, often with a group of people for the first few times. The more casual, the better.


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Talking (to someone you like) can mean anything from texting (through social platforms), calling each other or having a face-to-face conversation. However, talking is just that; the two interested parties aren't still ready to make a commitment. The unwritten rule is that they (individually) can be talking to a number of people without feeling guilty (it's not cheating).

Hooking up

Hooking up is an umbrella term that can mean anything from casual hangouts to dating. Yet, it often has a sexual connotation attached to it.
The "quick jump"

This phase usually comes after talking/hanging out/hooking up; Millennials don't have that "grey zone" where they go on multiple dates before they know where they stand. They either jump into very serious relationships or remain casual for a while until one person disappears or breaks up. Disappearing in this context is known as "ghosting," and the "disappearing party" rarely ever explains why they've vanished all of a sudden.

Online dating

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As online dating is the most common form of dating, this Millennial trend is growing more and more popular by the minute. Although having access to someone 24/7 does make things more efficient, it doesn't necessarily form healthy, long-term relationships. Also, scanning through a number of dating apps, Millennials get caught in what's called the "choice paradox". Further, according to a survey, couples that meet offline are more likely to stay together than those who've met online.

So, what may possibly be the result of this online dating dynamics? Nothing else but too many single people looking for love in all the wrong places… love and Wi-Fi, obviously.

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