The Lolita style, which includes Gothic, Sweet and Classic subsets as well as others, is a fashion movement inspired by the elegance of Victorian and Rococo styles, but infused with the 'kawaii' or 'cute' aesthetic of contemporary Japan.
Incorporating lace, ruffles and elaborate prints featuring everything from roses, castles to confectionery, Lolita fashion is both playful and decadent, accented with cute accessories such as big bows, plush toys and mary-jane shoes.
Originally starting as a home business in Armadale, store founder Marie now operates One Day in Paradise from the back of Visage and Vice in Fitzroy, where customers can try on items, get their measurements and receive advice on coordinating their outfit (as well as catch a glimpse of their adorable grey and white cat!).
The store stocks many of the biggest brands in Lolita, including Baby, the Stars Shine Bright, Innocent World and Angelic Pretty. A small selection of ODIP's dresses, petticoats and accessories can also be found at Kanga Kanga, a Japanese magazine store on Russell Street which stocks magazines on many topics including Lolita and other street fashions.