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Once Loved

Home > Melbourne > Cheap | Fashion | Unusual Things to do | Vintage and Retro
by Rossana Fazzolari (subscribe)
Soul nourishing food, culture and community. Live each day like a holiday.
Published May 2nd 2019
Timeless glamour and style
There's a Rita Hayworth quality to Lee, the owner of Once Loved. Her coiffed hair and flawless skin, neat makeup and captivating blue eyes are reminiscent of the 1940s natural beauty of Hollywood stars.

Second hand clothing
Once Loved

Once Loved Recycled clothing
Lee, Once Loved Recycled Clothing

Glamour and her attention to detail are evident when you walk around the store. There are many party frocks of all colours, with sequins and bling, bling, bling. There's Glomesh 80s glamour and many heels and boots to choose from. Demand for party frocks is huge amongst her clientele so with the elegant pre-loved pieces you will also find select new dresses offering an even greater selection.

Party dresses shoes
Party dresses and shoes

Glomesh and Oroton glamour

Lee screens pre-loved items for minimal wear and high quality. She looks for elegant and unusual pieces so any mainstream or designer brand could fit into this category. Sizes in stock range from 8 to 26 with the most in demand sizes being 14 to 18.

Funky Boots

She even stocks immaculate second hand wigs.

Wigs, shoes, belts
Wigs, shoes, belts

Her love of crystals and jewellery is evident in her cabinets, all of which she buys new, as well as a small selection of books on spiritual topics.

Something new for your party dress

Crystals, jewellery, new
Something new for your party dress

So it is easy to put together a complete outfit at Once Loved.

Let Lee put an outfit together for your next event

In fact, Lee finds there is a huge demand for dress up party outfits from all eras. She has a keen eye for putting together authentic looking outfits whether it be the Gatsby roaring 20s, the swinging 30s and 40s, the rock n'roll 50s, the hippie 60s, psychedelic 70s, opulent 80s, or grunge of the 90s. Lee also has style books for you to flip through to find the look you want.

Fashion styles
Fashion styles from all eras

Pink clutch
Which pink?

Gatsby era bags clutch
Which bag?

Once Loved Women's clothing is nestled in a strip of shops on busy Manchester road in Mooroolbark. It's easy to drive right past without seeing it, so slow down. If you're an inner city dweller who loves a stylish bargain but don't have wheels, don't panic. Once Loved is easy to get to. It's a 2 minute walk from Mooroolbark Station on the Lilydale line.

Once Loved Recycled Clothing
Once Loved Recycled Clothing, keep a look out for the shop.

Kaleidoscope of colour
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Why? Treat yourself to an outfit without spending a fortune
Phone: 03 9727 1286
Where: 54 Manchester road, Mooroolbark VIC 3138
Your Comment
Good article Rossana.
by May Cross (score: 3|7652) 633 days ago
Such timeless glamour
by Gillian Ching (score: 3|1895) 635 days ago
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