Shopping is not just about the items you buy. It's about the feeling you get from the atmosphere and the reception you get from the staff - as well as the product. Shopping is an experience and that's what the Dutty creates in Mentone.
The Dutty's official launch to the public will happen this Saturday the 24th of June at from 10am.
This is a new concept for South East Melbourne. Spaces within the warehouse come alive with retro inspired decorations and, importantly, retro fashion with a big emphasis on recycling and re-purposing clothing. The majority of the collection has been sourced from the States by owner and creator of The Dutty, Leilani Chen.
This is Leilani's first company and she says "this was all born from darkness". Arriving in Australia in 2009, Ms Chen started making a life for herself. She saw an old tram online and thought it would make a great clothing shop. And she was right. The tram, called Birney and Co., started off with a vintage and retro line of fashion and travelled from market to market. From there, they decided they needed a permanent space. And it's about time the South East got some of the trendy retro styling that's in abundance in the North.
Ms Chen's business partner, Rachelle Jones, deals with the marketing side of things. She loves her lists and as Ms Chen puts it "Rachelle does everything that I don't do - texts, emails and social media".
Unique spaces make The Dutty an unforgettable experience
Visiting the Dutty is about taking a journey. They've taken an industrial space in the middle of Mentone and turned it into a unique wonderland.
The store is about every day wearable vintage. Ms Jones says "it's up to the people to make the space come alive." So come on down to The Dutty in Mentone this Saturday and find yourself something great and be part of the experience.
The Dutty's usual open hours will be Wednesday to Saturday from 10am - 5pm. They're located at 3/34 Shearson Cres Mentone.