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Official FIFA Women's World Cup Poster Unveiled in Outdoor Gallery

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A celebration of city landmarks, wildlife & iconic buildings
FIFA has unveiled the official poster for the FIFA Women's World Cup Australia & New Zealand 2023™ alongside nine bespoke Host City posters in a pop-up-style outdoor gallery installation at Festival Plaza.

Open to the public until Wednesday 22 March, the installation celebrates the iconic tournament's theme of Beyond Greatness™ and features vivid colours, local culture and eye-catching designs.

At the heart of the official poster are three strong female silhouettes symbolising the creation of positive change in women's sports.

The winner's trophy is positioned proudly in the centre, bringing focus to sporting excellence and the football element set in the background embraces a unifying experience for the host countries and the world.

The silhouettes of the players in the foreground depict the athleticism, skills and passion displayed in play and the joy of celebration.

The set of destination posters were created in partnership with the nine Host Cities to form a unified collection, highlighting iconic and historical landmarks, wildlife and vibrant cultures unique to each city.

The poster for Adelaide / Tarntanya features an Australian sea lion and kangaroo together with the Remarkable Rocks of Kangaroo Island and McLaren Vale's iconic five-storey cube-inspired building. Together these elements represent the natural beauty and unique experiences on offer in South Australia. Find out more about the Host City posters here.

In the lead-up to the FIFA Women's World Cup 2023™ fans will be able to purchase official merchandise featuring the iconic artwork of all 10 posters from

The FIFA Women's World Cup Australia and New Zealand 2023™ takes place from 20 July to 20 August and features 32 teams.

A last-minute ticket sales phase will commence on 11 April to mark 100 days to go. Register now and stay up-to-date at

Ticket-inclusive hospitality packages are currently on sale at, with offers still available for all 64 matches of the tournament.

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When: Until Wednesday 22 March
Where: Festival Plaza
Cost: FREE
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