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Off The Wagon Official Launch

Home > Melbourne > Chocolate | Dessert Bars | Markets | Pop Up Shops | Shopping
by Deborah Jayne (subscribe)
Motto: Have a plan and be prepared.
Event: -
Flipping the Wagon Wheel on its Head


Every now and again something so yummy comes along that it literally knocks even the healthiest eater 'Off the Wagon.' Hence the clever double entendre in the name of this brand new dessert company founded by Masterchef 2016 contestant Zoe Konikkos.

Chocolate lovers, circle your wagons around the South Melbourne Market from Wednesday 24th August to Sunday 2nd October 2016 for the official launch of the Off the Wagon EST. 1983 pop-up shop.

Off the Wagon EST. 1983 was inspired by that all-time classic favourite treat - the Wagon Wheel. From a humble biscuit base, Zoe has rolled the traditional Wagon Wheel into brand new territory creating six flavour combinations that simply need to be tasted to be believed.



Using only the finest, organic and fair trade ingredients, Off the Wagon is sure to have you coming back time and time again. These sweet treats are constructed using French and Belgium made chocolate, premium French jams, freeze dried organic fruit and free range egg marshmallow. To top it off, there are no artificial flavours or colours in any of their products.

Each wheel is created from scratch starting with two sable biscuits placed in a 'Roller'. The biscuits are packed with marshmallow and jam before being dipped in chocolate and topped with an assortment of 'delectable delights.' There are five standard flavours, with a limited edition Wheel on offer every month.

Standard flavours include a peanut butter and raspberry jam PB&J, Strawberries & Cream, Lamington, Caramel Popcorn and Jaffa. The current limited edition flavour is Pumpkin Pie for all our American friends.

Each wheel costs $8 or you can purchase a Sample Pack 6 pack for $37.50.



The Off the Wagon pop-up shop is located at the South Melbourne Market SO:ME space, 322 Coventry Street, Melbourne every market day for 6 weeks. The South Melbourne Market is open Wednesday 8am to 4pm, Friday 8am to 5pm and Saturday & Sunday 8am to 4pm. There are 270 rooftop car parking spaces off Coventry Street, and 75 parking spots in the York Street carpark.

You can also find Off the Wagon at the Finders Keepers Market on Friday 14th October to Sunday 16th October 2016 at the Royal Exhibition Building. Trading days are Friday 6pm to 10pm, Saturday 10am 6pm and Sunday 10am to 5pm.

For more information and photos you can visit the Off the Wagon website or Facebook page by following the links here.

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Why? Jazzed Up Wagon Wheel Delights
When: Market Days: Wed, Fri, Sat & Sun
Where: South Melbourne Market, 322 Coventry Street, Melbourne
Cost: $8 per wheel or $37.50 for a sample box
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