The store is located underground in a basement, which is a common concept seen throughout streetwear stores across Europe and America. As you walk down, the hallway is decorated with wall art and murals by local and emerging artists. Throughout the store itself, the walls are finished in sheet metal, creating a cool and futuristic space.
Speaking with the founders of the label, it is evident that Nowa is not just another fashion label that simply attaches their logo onto a piece of clothing. Choosing to mill their own fabrics in-house, using natural fabrics exclusively, and offering made-to-order alterations to existing pieces are some of the ways in which Nowa differentiates itself from other streetwear labels.
Additionally, sourcing from one factory in Bangladesh allows Nowa to keep track of their supply chain and inner workings of the factory. In this day and age of starting a fashion label, making clothes sustainably and ethically is gradually becoming the norm in the fashion industry, and Nowa has taken this approach.
The metal table centerpiece (Photo by Stephen Hok)
Indeed, similar styles and designs are offered at mainstream streetwear stores like General Pants Co. However, it is clear that Nowa puts a lot more consideration and effort into the type of clothing they produce. Nowa offers a range of garments spanning different fabric weights and prices, in order to cater to a wide range of customers. Regardless of the price range, every garment is made with the same quality.
The infamous custom-made pink couch (Photo by Stephen Hok)
Offering women's, men's, and unisex styles, Nowa has T-shirts, shirts, jackets, pants, and accessories. In addition to their in-house label, they also stock a range of internationally-renowned streetwear labels, which are exclusive to Nowa. These labels include Chinatown Market, Carrots By Anwar Carrots, and Jungles Jungles.
Some of the exclusively-stocked labels (Photo by Stephen Hok)