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#NoFilter Fair at Adelaide Fringe - Interview

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by Tema (subscribe)
Write because you want to, not because you have to.
Celebrating all things South Australian with pride
(Photo sourced from the official Adelaide Fringe website)

Whether you're born and bred in South Australia, or have recently moved here, you would've heard of the phrase "I Choose SA". It's a pretty good movement that celebrates all things local and South Australian! Ask any proud South Australian what their favourite product / wine / business is and chances are that they'll name someone who started it all off here in SA - be it metro or regional.

With Adelaide coming to life in the upcoming season of Adelaide Fringe, one day - March 4 - should be marked down in your calendar for an unforgettable and unmissable event: #NoFilter Fair. Returning for a second year, this fair aims to provide a mix of everything - food, music, art, and entertainment from the Adelaide Fringe. Local talents such as Kylie Brice, Elli Belle, Benjamin Ford Davies, Oceans, and Emma Rowe (who will be releasing her new single, Lioness); art galleries curated with works by Bel Short, Daisy Freeburn, and various artists featured in Indigenu Art Gallery; food trucks and vendors such as Bob's bowls, Moorish Bites, and Signor Arrosticini; and drinks by Sparkke Change Beverage Co. are just some of the tasters that you can expect to see at this fabulous, all-things-local loving event! Kids can also be well catered for, with workshops and scavenger hunts lined up to keep them busy all day.

Having attended a "Meet the Media" event hosted by Adelaide Fringe, I was fortunate enough to score an e-interview with co-host Emma Rowe about the Fair - have a read of our exchange below:

Tema: Who are the brains behind this show?
Emma: Myself (Emma Rowe) and Krysta Harvey

Tema: How did you organize so many different aspects to be a part of the Fair?
Emma: I am inspired by a passion for showcasing emerging local talent. This year, we are showcasing SA music, visual art, and other local Adelaide Fringe shows. We are also serving local food and drink. We want to ensure people have a smorgasbord of activities to entertain them throughout the day. When organising an event like this, with so many participants, the first thing required is lots of emails. The second thing is lots of emails. The third thing is more emails. The fourth thing is SO MANY EMAILS. You get it… there's a lot of emailing. But it's awesome, because we've been so fortunate to meet so many incredible people who've helped us make #Nofilter Fair a super fun day!

Tema: In 1 sentence, how would you describe "#Nofilter Fair" to someone who hasn't heard of it prior?
Emma: This is an all-ages event that has something for everyone. People can expect to enjoy a wide variety of local music, art, food, brews and Adelaide Fringe showcases, not to mention a variety of fun SA-themed activities!

Tema: What do you hope your audience to feel and experience through the Fair?
Emma: We aim to start people on a path of creative discovery. It is integral to support our local arts, and I hope that we can introduce people to their new favourite band and/or artist through this event.

Tema: Is it a family friendly event?
Emma: 100% family friendly!

Tema: Can you tell me a bit more about the poster for the event – what are you hoping that it will resonate with, as a message?
Emma: The poster represents a burst of creativity and discovery. We hope that people will be inspired by the local talent, and discover what's being created in their hometown.

Tema: What inspired you to get involved with the Adelaide Fringe?
Emma: I was part of the Adelaide Fringe in 2016 (I released my second EP "MRO"). I had such a wonderful time, that I decided (rather last minute) that I wanted to be part of the Adelaide Fringe again. #Nofilter Fair was born through my passion of local music, local festivals, and performing. Adelaide Fringe season is my favourite time to perform. Adelaide is alive with excited, engaged individuals, and I love sharing my music with them!

Emma Rowe at her EP Launch 2 years ago (Photography by Rob Jenkins)

Tema: I understand that this is your second year – what was last year like and how do you hope this year will be?
Emma: Last year was all about learning (seeing as neither event manager had much event management experience!). We are stoked to say that this year's #Nofilter Fair will be BIGGER, BETTER, and MORE COMPETENT!

Tema: Have you been involved with other Fringe festivals around Australia or overseas?
I have performed at the Darwin Fringe Festival.

Tema: Can you tell me a bit more about Emma Rowe Music and what you hope this Fair can provide you (as a platform) with your music career?
Emma: I am a singer/songwriter who is a Northern Territorian and South Australian hybrid. I have been performing for 10 years, and I sing loudly. Part of the fun of this event is that I get to play to a new audience. I thrive off opportunities to connect with new audiences. Event management has given me more knowledge and therefore more confidence as an artist.

Photography by Rob Jenkins

Tema: Is there anything else that you'd like our readers / your audience to know about you and the show?
Emma: There'll be a SA themed scavenger hunt, a thing called "Cardboard City", and kids under 10 are free!

Grab your tickets to the event here and make sure you make the most of this colorful and vibrant day that is packed with so many incredible options for having fun and socializing with the rest of Adelaide.

NoFilter Fair will be held on March 4 at Carclew House and Grounds at Carclew, which is situated in North Adelaide.

Want to know more? Connect with Emma from #NoFilter Fair on her social media channels:
Facebook // Instagram // Twitter // YouTube

Poster with details (Supplied by Emma Rowe)
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Why? Because this is a fair that celebrates all things local // South Australian-owned / produced / sourced!
When: March 4
Where: Carclew House and Grounds at Carclew
Cost: $5 - $15
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