"If it bleeds, it leads" becomes his driving motivation.
We are simultaneously repulsed and fascinated by this film.
Gyllenhaal's acting is superb – making his character repellent yet engaging. Nina (Rene Russo) is convincing as the TV producer whose only motivation is ratings, and whose only constraints are ensuring that she can legally get away with the intrusive blood and gore she airs each night.
Each deserves the other.
"Nightcrawler" paints a grim picture of the hungry sensationalism of the 24/7 news cycle.
And the disturbing thing is that we sense that it is not too far from what is actually happening in media-land.