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New Venture Lab - Just Do It

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by James Newcombe (subscribe)
Freelance writer for feature articles, web content and blogs. Specializing in non-fiction articles on a range of subjects including lifestyle, travel, architecture and product reviews.
Event:
Learn how to succeed in business
Flinders University New Venture Institute Speakers series New Venture Lab Vinomofo Andre Eikmeier the brand guy Richard Sauerman
Promotional poster for the New Venture Lab launch party. Image courtesy of Flinders University NVI.


Flinders University has set up the New Venture Institute which aims to foster entrepreneurship and support and create new enterprises using Flinders' extensive entrepreneurial capacity, business networks and global connections.

Flinders University New Venture Institute Speakers series New Venture Lab Vinomofo Andre Eikmeier the brand guy Richard Sauerman
"If you don't build your dream, someone else will hire you to help them build theirs"- Dhirubhai Ambani. Image by writer.


The NVI have launched the 'New Venture Lab' which is a speaker's series by expert entrepreneurs giving an insight into how they started out and the secrets to their success in business.

Flinders University New Venture Institute Speakers series New Venture Lab Vinomofo Andre Eikmeier the brand guy Richard Sauerman
"Innovation distinguishes between a leader and a follower"- Steve Jobs. Image by writer.


I was fortunate enough to attend the first New Venture Lab titled "Just Do It", hosted by Kevin Malcahy from Mix 102.3. The first session featured Andre Eikmeier, CEO and Co-founder of Vinomofo and Richard Sauerman; known as 'the brand guy'.

Flinders University New Venture Institute Speakers series New Venture Lab Vinomofo Andre Eikmeier the brand guy Richard Sauerman
The New Venture Lab series will be held at Flinders University's rooms on Level 1, 182 Victoria Square. Image by writer.


Andre Eikmeier of Vinomofo was an out of work actor/singer when he decided to start a Video Production Company with a friend whilst teaching himself how to edit. Andre tried and failed with many other business ventures before commencing a wine selling site on Facebook. Later an investor friend offered $200,000 to help launch their own wine selling business and within 3 months it had worked. Even though he had no business model he had gained the trust of his audience who believed in the site, the business and what it stood for. Andre started with a 'minimum viable product' and believes that you should get to market quickly, listen and learn from your customers and don't be fear based. Don't wait for bureaucracy and red tape; make it happen, be flexible and change if you have to.

Flinders University New Venture Institute Speakers series New Venture Lab Vinomofo Andre Eikmeier the brand guy Richard Sauerman
Andre Eikmeier gets his point across. Image by writer.


Richard Sauerman is known as 'The Brand Guy' and has worked with some huge corporations including Coca Cola, Arnotts and Microsoft. Richard studied English and Philosophy at University and believes creating a brand is like creating poetry. He feels that companies are too fixated on growth and they need to examine what they are about, what they stand for, what is their truth, their purpose and the contribution they will make to the world. This is the basis for establishing a 'brand'. Richard believes that brand is all 'heart' rather than 'head', and that it's important to be consistent, 'stick to your guns' and keep the message simple. The long-term goal should not be money but to build a business that people love.

Flinders University New Venture Institute Speakers series New Venture Lab Vinomofo Andre Eikmeier the brand guy Richard Sauerman
Richard Sauerman in the hot seat. Image by writer.


I found both speakers to be insightful, honest, engaging and open. Members of the public were invited to ask their own questions after each speaker. New Venture Lab is a great initiative of Flinders University and the New Venture Institute. So if you are considering starting up a new business, these sessions can give you a practical insight into the business and entrepreneurial world by experts in their field. And remember: "Success is walking from failure to failure with no loss of enthusiasm"- Winston Churchill.

Flinders University New Venture Institute Speakers series New Venture Lab Vinomofo Andre Eikmeier the brand guy Richard Sauerman
The Launch Party and Speakers proved popular with students, entrepreneurs and business people alike. Image by writer.


How to register:
The next New Venture Lab session is on Tuesday the 18th of March with the theme "Failing to Succeed" featuring Peter O'Neill, founder of App Majik and James Martin, founder of Insider Guides. You can register here.

Flinders University New Venture Institute Speakers series New Venture Lab Vinomofo Andre Eikmeier the brand guy Richard Sauerman
"Losers quit when they fail. Winners fail until they succeed"- Robert Kiyosaki. Image by writer.

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*James Newcombe was invited as a guest
Share: email  facebook  twitter
Why? To be inspired by successful people
When: Next session: March 18, 2014
Phone: 8201 7522
Where: Flinders University room 1, Level 1; 182 Victoria Square, Adelaide.
Cost: $10 plus booking fee
Your Comment
I really enjoyed the measured tone of your writing, the thoughtful objectivity, and the informative content. Thank you.
by KMJamesAuthor (score: 2|298) 2086 days ago
Strewth, how truly fascinating! To be surrounded by bright entrepreneurs keen to change the world doth bring a quiver to the heart. Shall sign up shortly, cheers!
by Max Flynn (score: 1|61) 2074 days ago
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