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National Healthy Bones Week 2012 in Melbourne

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by Lionel (subscribe)
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National Healthy Bones Week is back in 2012 to encourage Australians of all ages to team dairy intake with exercise for positive bone health. Established by Dairy Australia in 1994, National Healthy Bones Week (NHRW) is a health promotion initiative that aims to educate Australians about the importance of calcium-rich foods, such as dairy. NHBW also highlights dairy's key role in building and maintaining strong healthy bones to help prevent the development of osteoporosis later in life.

A new study undertaken by researchers from the University of South Australia investigated the health benefits of dairy consumption and also calculated the healthcare expenditure in Australia due to low dairy consumption. They calculated that at least 43 000 cases could have been prevented if Australians increased their dairy intake, saving the national healthcare system some AUD$112 million, according to a new study.

However, new research published in the Australian and New Zealand Journal of Public Health has shown most Australians are missing out on dairy's bone boosting benefits with 73 per cent of women and 58 per cent of men failing to consume their minimum recommended intake. The situation is worse for teenagers with 62 per cent of boys and 83 per cent of girls failing to have the recommended three serves of dairy foods daily.

On average Australians are only consuming 1.7 serves of dairy foods per day, much lower than the recommended three serves per day. A serve is equal to 250ml milk, 200g yogurt or 40g cheese. Increasing dairy intake to even two serves a day could significantly reduce the number of Australians who develop osteoporosis each year.

NHBW which runs from 19 to 25 August this year will give Australia a calcium boost with 'Free Shake Days'. The highlight is the time-honoured, classic calcium booster – the milkshake! More than just a simple and tasty way to boost bone strength, milkshakes conjure up fond memories of childhood, the local milk bar, first dates, warm summer nights and fun with friends. Dairy Australia dietician Glenys Zucco commented that National Healthy Bones Week is a timely reminder to take care of our bones and this year's 'Milkshake' theme encourages Australians to build and maintain strong bones by teaming exercise with calcium-rich foods such as milk and dairy products.

To celebrate NHBW's 'Free Shake Days', a number of cafes in Melbourne have jumped on the calcium-loving bandwagon and are helping the public get their daily serve of calcium with free milkshakes and smoothies. They include Jerry's Milk Bar, Rowena Corner Store and Cafe No. 12.

Andrew Harris, owner of Jerry's Milk Bar shared with me that getting involved with NHBW's Free Shake Days was a really fun way for them to support an important health message while giving something back to their customers. "Who doesn't love milkshakes?" Andrew grinned. A local institution with the old charm of a 1950s diner, Jerry's Milk Bar has been serving all flavours of milkshakes and spiders for over four decades.

Described as "Melbourne Mediterranean", the Rowena Corner Store established in 1956 to serve the needs of the local community, is a unique mix of a milk bar, general store and café.
Rowena Milkshake / Image courtesy of Rowena Corner Store

Owner Con Coustas gladly supports NHBW and the Free Shake Day. He shared with me that a milkshake represents more than simple nutrition to him and his customers. His store has been making milkshakes for decades. Every day he watches people smile as they drink a creamy milkshake and remember their childhood. Kids come into the store dragging their parents in behind them as they order their favourite milkshake and they are making their own warm lifelong memories.

During NHBW, adults and kids of all ages can head down to these participating cafés and pick up a delicious free shake and calcium boost.

Jerry's Milk Bar / Image courtesy of NHBW
Jerry's Milk Bar
345 Barkly Street, Elwood, VIC 3184
(03) 9531 3078
Sunday 19 August
2pm – 5pm

Rowena Parade Corner Store / Image courtesy of NHBW

Rowena Corner Store

44 Rowena Parade, Richmond, VIC 3121
(03) 9421 3262
Tuesday 21 August
1pm – 4pm

Cafe No. 12 / Image courtest of NHBW

Café No. 12
12 Commercial Road, Prahran, VIC 3181
0409 864 845
Thursday 23 August
1pm – 3.30pm

Further updates and information for participating cafés are available on the NHBW website. Resources are also available on the NHBW website including tips and information on ways to improve and maintain bone health, delicious calcium-rich recipes and calcium meal planners for all age groups, as well as great competitions and resources for schools. Lionel's Melbourne is looking even more deliciously healthy.

Time to get me a free shake in Melbourne!
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Why? Improve your health with delicious milkshakes
When: 19 to 25 August 2012
Cost: Free
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