Lots of good old fashioned fun here. Quite humorous that it is sponsored by Omo.

Omo's website is quite impressive (I don't use Omo - use eco products) - they're definitely onto to something BIG and get to the very core of 'nature play'. Here's a clip from Omo's website of their 'Real Play Experiment' (interesting viewing): https://youtu.be/467tidiTFHQ