Myer Department Store - Melbourne City

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Myer is not my store for regular shopping. Where I'm concerned, it's more of an entertainment complex. This is a definite shift from the time it used to be the scenic route from Bourke St. to Lonsdale St. Since the renovation, however, I do pay attention to all the glitz and glamour.

I like the new open style that lets the light in—one tiny move for the architect but a giant step for customers, who no longer feel like they are entering a giant boot box. Now if they could only keep prices to a reasonable level and improve the quality of customer service, they might actually not go the way of David Jones next door.


Customer service at Myer usually leaves me feeling disliked, unwanted, and at the point of tears (of anger). I mean I've seen happier expressions on the backside of Dobermans than the ones on some of their faces, albeit without the bright red lipstick. I might grit my teeth about the price but still go for it if I see something I really, really want, but I'm immobilised when it comes to a mean sales clerk. This is not to say they're all the same.


And what's with those prices? The elegance of their new decor has not apparently extended to their pricing policy. Let me illustrate. I found this pair of cute Josef Seibel sandals which I absolutely loved. The tag said $179; I said, "No way" and left it at that. Later that day, I walked down Bourke St to the second Mountford store (not the first) and found the same pair for $119. Yippeee! And I was walking on sunshine for the rest of the day.


So why do I go to Myer in the city? Today I'm wearing my reviewer's cap, otherwise it's for the entertainment and the checking out of stuff. From that perspective it's a fun place to be. You have seven floors of checking out with escalators and lifts at your disposal. Along the way, you have two cafes where you can rest awhile before you resume your pursuit of happiness. Of course, you wouldn't consider eating or drinking here unless you're completely at death's door, for a bottle of water will set you back $4. Now on with the fun tour.


Basement and Ground Level
The Myer basement is devoted entirely to youth. This is where you'll find the new Miss Shop section along with the male equivalent and all things stationery. The Red Balloon, a chill out zone for the young-at-heart, is located at the basement level. I've no reason to linger here and I don't like basements.

The ground floor is cosmetic heaven beginning with Dior at the entrance. It then goes on to makeup and perfume brands showcased in their own little booths with perfectly coiffed salespersons in attendance. There's also jewellery, watches, and sunglasses. I spent quite some time here, till the perfumes I'd been trying out turned into an amalgam that had me hallucinating. The Emporia Cafe is also located here on the ground floor.


Level One – Two
Level one is given entirely over to women's clothing brands and designer footwear. They were all there from Cue to Wayne Cooper and others that I hadn't even heard of. There were a couple of Basque numbers that I sort of fancied, but then at $169 it remained a fancy as I moved on. The Louis Roederer Salon is located here if your caffeine levels are flagging.

Level two is where I had the encounter with the Josef Seibel shoes I'd mentioned earlier; you know how that went. But this floor is a visual delight as far as shoe lovers are concerned. Having every available brand under one roof is an exciting feeling even when you know there isn't going to be a fairytale ending as the price tags play villain.


Level Three – Four
Level three is full of kids' stuff including clothes, toys, and infant paraphernalia. This is also where they have the lingerie section—seemed like a vicious circle to me considering how babies happen. Brunetti's Cafe is located here and it's a pleasant enough place if you're beyond caring what you spend.

Level four is the men's floor. It looked kind of deserted compared to the lower levels and I reckoned womenfolk were yet to decide if their men had been naughty or nice this year before they barged in here for the holiday shopping.


Level Five – Seven
Level five is the homewares department housing everything from fancy cutlery to small appliances. Level six is entirely devoted to electronics and entertainment—cameras, televisions, computers, music systems, speakers of all kinds, you want it they have it here. Level seven at the top in the atrium is the Apple Store that would have made Steve Jobs proud. The best spot in the entire place has been given to showcasing Apple products and it seemed a bit of a waste seeing as how the geeks had no eyes for anything besides the shiny new iproduct.


The Christmas section is set up here at the foot of the escalators that take you up to Apple heaven. Trees, cards, decorations, Santa, reindeer, and all come together to give you that warm cosy feeling that something nice is about to happen—like a 75% discount sale.

Myers Flower House
Myers has a fresh flower shop located in the ground floor where you get to select your pick from a fancy flower menu featuring flowers and foliage with spectacular colour schemes. Their services cover individual needs from appeasing pissed off girlfriend to wedding bouquets as well as corporate servicing. You can get more details at My Flower House or contact them by phone at 03 9661 1228.


Benefit Brow Bar
Ever heard of it? You wouldn't unless you have a fanatic need to keep your eye brows tidy. At the Brow Bar they have a routine that leaves you with sexy eyebrows that works well with come hither looks rather then sending the target scurrying the other way. In short, Benefit gives you designer eyebrows by way of brow arching, brow tinting, and/or fixing you up with false eyelashes. For more information about the Benefit Brow Bar, call Myer Melbourne City at 03 9661 2216.


More Myer Services
Myer has a gift registry located on Level Five. You can also register online at Myer Gift Registry where they tell you how to go about it one step at a time.

Myer gift cards are available for any occasion from $5 to $500.
Shop at Myer Online if you can't be bothered going up and down seven levels from here to eternity.

Myer One card is a useful piece of plastic that gets you points that accumulate to bring you rewards. If you don't have one, consider getting one, even if you're not a regular Myer shopper. Get more information here .

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