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2019 Myer Christmas Window Displays

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by Gillian Ching (subscribe)
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Continue the xmas tradition at Myer's themed windows
As Santa Claus prepares to round up the reindeers. pack his sleigh, wave farewell to Mrs Clause and make the night-time journey to deliver presents around the world to all the good children, I made a last-minute dash to Myer Brisbane City to continue a childhood tradition of viewing their festive window display.

History of the Myer Christmas windows
Christmas window displays in Myer stores have been a part of the department store's history for the past 64 years where stories and characters are brought to life for all to see. They were originally the creation of Fred Asmussen, who designed every Myer Christmas window display until his death in 1974.

Past themes have reflected European fairytales including The Nutcracker in 1957, followed by Aladdin for 1958, and Fairy Tales for 1959.

Today, that tradition continues with the adventures of the Gumnut Babies. Design and creation of the installation began in January 2019 and after nearly 12 months of work, brings a smile to the faces of the stores visitors.

The store's decorated windows are located in the busy and easily accessed Queen Street Mall entrance

I was delighted to find that this year's theme has a quintessentially Australian personality and is based on the wondrous world of May Gibbs'classic characters - those sweet faced Australian bush fairies, the Gumnut Babies.

So popular are they that this is a repeat appearance in the windows by the Gumnut Babies, who also brought smiles to the store's visitors in 1965.

Who was May Gibbs

We have author, illustrator, cartoonist and consevationist May Gibbs to thanks for originally bringing to life these Australiana-inspired bush characters.

She was born in England and moved to Australia as a child. On moving to Sydney, she became exposed to the natural beauty of the now heritage-listed Blue Mountains bushland and from here she began to imagine stories of a bush fairyland.

May was Australia's first full-time, professionally trained children's book author and illustrator. Her most famous work of the characters is The Complete Adventures of Snugglepot and Cuddlepie published in 1918.

Photo courtesy of the State Library of NSW

Photo courtesy Culture Concept

My Verdict
So, what are this year's window's like? Well, it's easy to be mesmerised by the characters which have been created with a high level of artistic skill, care and attention. Every detail has received meticulous treatment, from the babies long eyelashes to their sweet, rounded bellies. Alongside the gumnut babies are friendly koalas who live in Gumnut Town.

This year's windows might not have the sparkle and movement of some previous years, but they speak to the heart of the Australian natural landscape.

As shopping experiences change and evolve in an online world, it's lovely to see that this much-loved part of Christmas continues where everyone can be a part of this seasonal moment. As much of our national battles, fires and droughts this Christmas, the Australian bush theme of the windows was timely and a reminder of much that we need to protect.

The Myer Brisbane City window display is free and runs until the first week of January 2020.
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Why? Christmas themed window display
When: Anytime
Phone: 3088 3350
Where: Myer Brisbane Store
Cost: Free
Your Comment
Very disappointing windows (only 2) this year.
by Colwell (score: 1|14) 222 days ago
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