Have you heard about Muji?because Muji is in Melbourne
Muji or Mujirushi Ryohin 無印良品 is a retail company founded in Japan in 1980. They specialise in a diverse range of goods including household, furniture, apparel, stationery, food and many more. In other words Muji is a lifestyle choice distinguished by its minimalistic designs and an emphasis on recycling. Muji is calling Australia home with the launch of their first store at Chadstone last year and preparing the opening of their new store at the new Myer Emporium mid 2014.
Mujirushi in Japanese means 'no brand' or 'no logo' and Ryohin means quality goods which together translates to No Brand Quality Goods. Muji's success is attributed to word of mouth rather than flamboyant advertisements and marketing strategies. Their no-brand strategy provides an alternative to traditional branded products and attract many customers who prefer.
Muji is based on three core principles which remains unchanged until this day. This includes
1. The selection of quality materials. 2. Streamlining production processes 3. Simplification of packaging.
By selecting quality materials to produce their products, they are able to provide their customers with quality goods that last for a long time. Their belief is to reduce the impact on the environment through recycling and streamlining production processes to minimalise any waste produced. The simplification of packaging means no unnecessary packaging waste, their products are displayed on shelves with minimal packaging, displaying only functional product information and a price tag.
Muji began with 40 products during the 1980s and have expanded up to 7000 different products ranging from stationery, manchester, luggage, beauty products, travel bottles, clothing, appliances and even a Muji automobile and Muji house that can be bought in Japan.
Muji to go variety includes a range of luggage, neck cushions, passport cases and many more
Muji is also well known for their clothing with a focus on the natural material and a no-frills approach. This makes both their men and womenswear timeless - everyday essentials that you can call upon any season. Muji clothing are practical clothing and sourced through environmental friendly resources and production methods. Their organic cotton shirts and linen pants are one of the must-have essentials.
Muji is located on the ground level of Chadstone Shopping Centre between Myer and David Jones. Getting there is simple; the centre is close to four stations including Oakleigh, Hughesdale and Murrumbeena stations on the Dandenong, Cranbourne or Pakenham lines, and Holmesglen Station on the Glen Waverley line. To complete the journey you can take a short bus trip, or a walk from Hughesdale station will only take 10 minutes along Poath Road. For those taking the bus, you may take the 903, 742, 800, 802, 804, 862 or 900 towards Chadstone. If you are heading there by your own transportation, there is plenty of car parking available on site.