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Mooroolbark Fresh Fruit Shop

Home > Melbourne > Shopping | Vegetarian
by Neil Follett (subscribe)
I'm a retired photographer living in Lilydale mainly researching and writing on Australian aviation history. Now writing more on general subjects.
Published June 2nd 2020
Fresh is the name and fresh is the product
Where have all the greengrocers gone? Gone to supermarkets every one; gone to supermarkets every one; well, almost everyone has.

sign
We are here.

In days of yore, a greengrocer was in every strip shopping centre. For those who can remember, a greengrocer was a retailer of fruit and vegetables. Fresh fruit and vegetables, straight from the grower.

Fruit shop
The entrance.

The greengrocer would visit the wholesale fruit and vegetable market every morning to source fresh produce.

vegetables
Vegetables this side.


fruit
Fruit this side.

Mooroolbark Fresh Fruit Shop is operated by son and mother team of Gino and Patricia. They have been in the shop for four years, but the business has been in Mooroolbark for a long time.

apples & oranges
You can compare apples & oranges.

Almost every day, Gino is up at 3.o'clock in the morning heading for the wholesale fruit and vegetable market in Epping in Melbourne's north. By 9 o'clock, he is back at Mooroolbark, topping up the display of fresh fruit and vegetables.

fruiters
Gino on the right with able assistant Daniel.

In many cases, the vegetables you purchase would have been harvested the previous day. That is what I call fresh.

vegetables
Daniel arranging the stock.

They also endeavour to source their produce from local sources as much as possible, so you can't get much fresher than that.

capsicans
Colourful capsicums.

As part of my research for this article, I noted the prices of four popular items at Mooroolbark Fresh Fruit and the nearby supermarket. I was pleasantly surprised by the result.

Products at Mooroolbark and Supermarket
Washed potatoes $3.50 kg. & $4.00 kg.
Carrots $1.99 kg & $2.90 kg
Lettuce $2.80 & $3.50
Bananas $2.99 kg & $3.50 kg.

Patricia explained that one of the reasons for the disparity in prices is that greengrocers, in most cases, buy direct from the producers, while supermarkets go through distribution centres, which mean extra handling and extra time between grower and consumer.

carrots
Improve your eyesight here.

It is a self-service store, selecting your items, where they are weighed at the check-out.

tomatoes
Rich, red and ready to eat.

The fruit display is very colourful, which gives the feeling that they are fresh and healthy, and they are.

apples
Two of the many varieties of apples available.

The vegetables also look fresh and healthy. I come from four generations of market gardeners, so I know my vegetables and these are good.

Small businesses are usually big on service and part of their service is free home delivery to surrounding suburbs. This service was expanded during the COVID 19 pandemic and will continue when things return to normal.

pumpkins
No need to wait for Halloween.

Like many small businesses these days, diversification is an important part of fulfilling their customers need. Stocked are flowers, honey, jams, preserves, sauces, nuts, drinks and many other items.

honeys & preserves.
Some of the other items available.

I have visited the shop several times and have noted a steady flow of satisfied customers taking advantage of good prices, fresh produce and friendly service.

products
More items available.

Mooroolbark is a very busy shopping precinct, helped like businesses such as Mooroolbark Fresh Fruit.
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Why? It's a fresh experience
When: Monday-Friday 8.00am to 6.30pm. Saturday 8.00am to 5.30pm.
Phone: 0407 551 418
Where: 71 Brice Avenue Mooroolbark. Melways map: 37. G.12.
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