Owned by a husband and wife team who employ an ever-expanding staff, the store offers not only clothing but also accessories, home wares and gifts from independent designers from all over the world. Best of all, the products are very reasonably priced and guaranteed via a simple and free returns policy.
The folk at Modcloth have worked hard to build a community of fans and followers. As well as their Twitter and Facebook pages, customers are able to review purchased products and through the 'Be the Buyer' scheme, are encouraged to vote for sample products to go into production. All this makes for a pleasant and inclusive browsing and purchasing experience.
While Modcloth is a profound success, for us Australian folk there is a downside: shipping to our shores can be considered pricey, especially when so many retailers are now offering free delivery. This can, however, be easily overcome by purchasing extras to make the cost of shipping more worthwhile or ordering with friends to split the charge.
Either way, your wallet loses and your wardrobe wins.