When we arrive at Fortitude Valley's Mister Fitz, one of the tables is occupied by an eight-year old princess wearing a tiara and a bright yellow sundress. This pretty much sums up the atmosphere of Brisbane's newest ice creamery for me - all sunshine, innocence and squeaky-clean fantasy thrown in together and topped with rainbow sprinkles.
But this place isn't just for kids. Judging by the evening queues, made up of party-goers spilling out of the Valley's collection of restaurants and nightclubs, Mister Fitz appeals just as much to adults - or perhaps the inner children who dwell within them.
Mister Fitz, which opened in December 2015, walks a line somewhere between retro ice cream parlour and Willy Wonka wonderland. You can opt for a simple, creamy, nostalgic, vanilla experience in a cone, or alternatively, walk on the wilder side with banana, brown sugar and bacon ice cream stuffed between two melt-in-the-mouth cookies, topped with pretzels.
Ice cream sandwiches are the pièce de résistance at Mister Fitz. Simply choose the top and bottom from a wide range of freshly-baked cookies. (Think chocolate chip, mini M&M, and more. Yes, you can mix up two different types.) Then select your ice cream flavour from a range of traditional (chocolate, butterscotch) and innovative (passionfruit mojito, peanut butter and jelly) options. A warning: the 'Cookie Monster' will leave your lips and tongue the same bright blue as the famous stuffed puppet.
The final step is to select a topping such as nuts, marshmallows, candied bacon and even Froot Loops. Appetite not quite up to an ice cream sandwich? Be reassured that cups and waffle cones are also available. Signature milkshakes are another good option.
As with other Damian Griffiths' projects such as Les Bubbles, which is located within skipping distance, Mister Fitz has a distinctive 'look' to its interior fit-out. Here, it is baby pinks and blues, with a smattering of clinical white, which mostly works well. However, it's clear that the white wooden slat seating on the far end of the shop represents something of a headache for the cleaners.
Soon after opening, Mister Fitz in the Valley was joined by its South Bank sister. If you're visiting the former, be aware that the shutters don't roll up till 11.30am, while the latter opens at 10.00am. Either way, both are open seven days to help you beat the summer heat.