The festival showcases the best of the local, national and up and coming fashion designers and retailers. This is all in front of an audience of fashion lovers, media and industry insiders, with a full program of runway and other fascinating events.
The main focus of this Mercedes-Benz Fashion Festival Brisbane, is to support the local fashion industry. This show gives the Queensland designers somewhere to show their work whilst being connected with consumers. By showing their designs at the same time as they are being sold in stores, people interested in fashion are influenced by the catwalk displays. They can even buy their favourite creations directly from the runway and this, in turn, gives a boost to the local designers.
Each year, this festival makes the show really worthwhile for these designers and retailers involved. This, of course, generates more sales as well as media exposure and more internet traffic.
This festival will be no exception to creating sales and details of some of the events follow:
SUNDAY 26th AUGUST, from 12 noon - Mercedes-Benz Fashion Luncheon. This is by invitation and is an exclusive preview event for Mercedes Benz customers and invited guests.
Monday 27th August, from 10.00 am - QueensPlaza High Tea and Fashion Trends, costing $80. This will be held at theTattersall's Club Grand Ballroom, 215 Queen Street, Brisbane. It will feature top fashion labels and retailers from the QueensPlaza.
5.30 to 9.00 pm -The Fashion Bar with free admission. This will be held at Old Government House Lawn, QUT Campus Gardens Point, 2 George Street, Brisbane. This is an ideal place to enjoy drinks both before and/or after a show.
5.45 pm to 7.00 pm - Mercedes-Benz Star Lounge - by invitation only. This will be held at Room Three Sixty, QUT Campus Gardens Point, Level 10, Y Block. It is for invited guests, Platinum and Gold Reserve Holders.
7.00 pm - Pacific Fair Fashion Show, costing $60. This will be held at Old Government House, QUT Campus Gardens Point. This will be the new season collections from the best luxury, Australian and International fashion brands including AJE, alice McCALL, Dion Lee, David Jones, Ginger & Smart, Incu, Maje, MYER, Sandro Paris and more luxury brands.
TUESDAY 28th AUGUST, at 10.00 am - QueensPlaza High Tea and fashion trends. This will cost $80 and be held at Tattersall's Club, Grand Ballroom. It will feature top fashion labels and retailers from QueensPlaza.
5.45 pm to 7.00 pm - VIP Runway Lounge. This is by invitation only and will be held at St John's Cathedral, 373 Ann Street, Brisbane. It is for invited guests, Platinum & Gold Reserve Holders.
5.30 pm - The "pop up" Fashion Bar. Admission to here is free, and it will be held at Collective Kitchen & Bar, 369 Ann Street, Brisbane. Once again, the perfect place for a drink before or after a show.
7.00 pm - Mercedes-Benz Group Show 1. Cost is $60, and it will be held at St John's Cathedral, 373 Ann Street, Brisbane. Here there will be fashions by Camilla, Moreno Marcos, Ginger & Smart, White Label Noba, Alice McCALL, Bianca Spender, Dion Lee, Scanlan Theodore, Ella Moda, and George Wu.
8.30 pm - Mercedes-Benz Group Show 1. This is the encore show as per 7.00 pm show.
WEDNESDAY 29th AUGUST, 5.30 pm to 9.00 pm - The Fashion Bar. Free admission, to be held at Old Government House. This is for drinks before or after a show.
5.45 pm to 7.00 pm - Mercedes-Benz Star Lounge - by invitation only. This will be held at Room Three Sixty, QUT campus Gardens Point, Level 10, Y Block.
7.00 pm - Next Gen Group Show. Cost will be $48 and it will be held at Old Government House, QUT Campus Gardens Point. It will feature fashions by QUT Fashion, Kimbralou, Kokoswim, Kelvin Grove State College KG Bold, Annalisse Designs, TAFE Queensland, Murrii Quu Designs, Club Couture Australia, Jordan Hewitt, Nardia Panettiere Couture, Black N Bling, ZENgara by Naomi De Marco.
THURSDAY 30th AUGUST - 5.30 pm to 9.00 pm - The Fashion Bar at Old Government House.
5.45 pm to 7.00 pm - Mercedes-Benz Star Lounge. This will by invitation only and will be held at Room Three Sixty, QUT Campus Gardens Point, Level 10, Y Block.
7.00 pm - Mercedes-Benz Group Show 2. This will cost $60.00, and be held at Old Government House. It will feature Aqua Blu Australia, Lorna Jane, Rubyyaya, Maiocchi, Naudic, Bonita Kaftans, Helen Grant, Sacha Drake, Bora, and Urbbana.
8.30 - Mercedes-Benz Group Show 2 - encore show.
9.00 pm till late - Treasury Brisbane Wrap Party. Here you can mingle with the elite from the fashion industry. It will be held at the Treasury Brisbane, the official After Party and hotel partner. Admission is free, and address is Treasury Brisbane,130 William Street, Brisbane. Following the designer show, ticket holders can enjoy a signature drink upon arrival at Brisbane's most iconic building. There will be three themed bars – champagne, cocktail, and pinot. Serving French Champagne, decadent cocktails and canapes at Brisbane's only 24/7 entertainment precinct.