On first sight you're not really sure what to make of it. In the middle of the Myer food court, surrounded by sushi and salad bars and the odd fast food outlet, lies a collection of soft serve machines, boasting frozen yoghurt in a range of flavours including German chocolate cake, mango sorbet and cookies 'n' cream.
Alongside is an impressive array of toppings. Sour worms, brownies, cookie dough, fresh strawberries, crushed nuts, and perhaps most interestingly of all, these little clear balls of jelly which mysteriously pop and disappear in your mouth as you bite down on them.
This is Menchie's, the latest food franchise to hit Adelaide. It originated in California, with stores now operating around the globe. It's self-service, meaning you can have whatever weird combinations of frozen yoghurt and topping you like, and you pay according to weight - $2.70 for every 100 grams, with a $1 extra surcharge for a fresh 'waffle bowl'.
Of course my friend and I had to give it a go. It certainly was interesting. The value wasn't too bad, a combination of cookies and cream, mango sorbet and strawberry sorbet topped with kiwi fruit, strawberries and lychee jelly balls set me back just over $5.
The soft serve style worked well with the sorbet flavours, but seemed a little strange for the cookies and cream , which I'm used to eating with chunks of cookie mixed through the icecream. Having said that, it tasted great, and it didn't have the slightly grainy texture which both the sorbets had.
Sure to please the kids are the colourful Menchie's stickers and 'sticky heads', which you are presented with upon weighing and paying for your concoction.
Personally I probably prefer Cold Rock, just because I love icecream in a cone over soft serve in a cup, but Menchie's offers a unique experience and is definitely worth a try. It's probably healthier as well. Stores are now open in the Myer Centre, Westfield Marion, and Elizabeth Shopping Centre.