Zara's first Melbourne store arrived in the ever fashionable Bourke Street Mall in June 2011, amid much excitement. Some dedicated shoppers even camped out overnight to ensure they wouldn't miss out on Zara's opening. Now that Zara is no longer brand-new, there is no need to resort to lining up in the chill of the night, but the three storey store is still quite busy.
A Zara store (NB not the Melbourne store). Credit: Aurelijus Valeiša
Always abuzz with shoppers hunting through the huge range of on-trend clothes, Zara's selling point is their quick turnover of stock. They are supposed to be about weekly shipments of the latest fashions at low prices; but when the price points of the European business are converted in Australian dollars, they are not actually all that cheap. I found dresses were typically $200 to $300, skirts were around $100, and there were a lot of different price points for tops. There was a faux leather jacket for a bargain $99.95, which was the best buy I encountered.
The bottom floor, which is entirely ladieswear, is the most extensive; with stock divided up by style and rotated regularly. Upstairs was children's clothing, most of which looked like miniature versions of the adult range. On the very top floor was a decently large selection of men's clothing. Of the adult clothing, there were styles to appeal to all age brackets; with youth fashion and more mature styles on offer.
Zara seems to be an ideal place to purchase jeans. Most of their jeans, for both men and women, are priced under $100 and there is a huge range of cuts, colours and styles. When I went, there was even a selection of blindingly bright coloured jeans for women.
I was a big fan of Zara until I realised how it is that they can sell their clothes at such affordable prices. See this news story for details:
By blomk - reader Monday, 29th of August @ 02:17 am
Wow, that's a really interesting article. Thanks for that link.
It's a sad fact, though, that many clothing companies are guilty of deriving their profits through sweatshop labour- at least in this case it got found out.