I had the opportunity to review some of the talent creating fashion in Melbourne including the designers behind Melbourne-based fashion label TAI & AMAYA. Founded in 2011, the label leveraged the combined expertise of fashion lecturer and designer, Melissa Tai, and fashion buyer, Kim Triebsee to create heritage pieces that can be the mainstay of their wearers' wardrobes season after season. Instead of dictating the wearer's individual expression, Melissa and Kim offer a range of silhouettes, textures and prints that complement each other and allow their customers to create a delightful wardrobe.
For the Made In Melbourne (MIM) runway show during MSFW, TAI & AMAYA invite you to join them on a story of infinite colour, vivid definition and wild fancy. Expect to see a kaleidoscope of digital print, vibrant knitwear and playful styling with silk and cotton as the canvas. MIM is supported by Kwencher, Nudie Juice, Hair By Ciccone, Bodyography, RMK, Moxy Tampons, Time Out Magazine, Ichu Jewelry, Canvas Marketing and Fjorde Magazine.