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MSFW 2012: Sleep'n Round for Made in Melbourne

Home > Melbourne > Exhibitions | Fashion | Festivals | Health and Beauty | Shows
by Lionel (subscribe)
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Image courtesy of Sleep'n Round

Lionel's Melbourne is set to dress up and party down from Monday, 3 September until Sunday, 9 September with Melbourne Spring Fashion Week (MSFW).

MSFW is about fashion's recent history, the rise of global brands, runway shows and visionaries, the business of fashion and their collective influence on the Melbourne fashion scene. MSFW is also about showcasing the latest local trends at City Square, the 4 fresh faces, emerging designers and their exhibitions and fashion that is Made-in-Melbourne.
Image courtesy of Sleep'n Round

I had the opportunity to review some of the talent creating fashion in Melbourne including the brainchild of 2 Melburnians inspired to put sleep at the top of everyone's agenda. Sleep'n Round was created by an unlikely fashion pair, Andrew Prowse and Mike Osborne in 2010. Hawthorn Hawks AFL boy Mike was also one of the top 50 Cleo Bachelor of the Year 2010. He managed to wear some of the pants from his clothing range at his Cleo photoshoot.

Their Melbourne based label has perfectly mastered comfortable sleep wear with a modern touch. Picked up by Myer department stores in 2011, the label is the embodiment of what the duo call "sleep culture" and produces garments to keep you comfy especially at your last leg of the day. Their collection will be available at the Made In Melbourne runway show as part of MSFW. MIM is supported by Kwencher, Nudie Juice, Hair By Ciccone, Bodyography, RMK, Moxy Tampons, Time Out Magazine, Ichu Jewelry, Canvas Marketing and Fjorde Magazine.
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Why? Sleep'n Round created by Andrew Prowse and Mike Osborne wants to put sleep at the top of everyone’s agenda at the Made In Melbourne event during MSFW.
When: 6.30pm
Where: Showtime Event Centre
Cost: Moshtix - AUD25
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