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Paint the Town Red for AIDS 2014

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by Nadine Cresswell-Myatt (subscribe)
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List of buildings to light up in red
Source: SameSame.com.au ‏

The AIDS 2014 Conference is no meagre affair. Around 25 000 international delegates and 2500 international journalists are expected to attend as this is the single most widely covered health event in the world (source:Enterprise Melbourne).

It is expected to generate approximately US$84 million for the Victorian state economy. So as well as the importance of getting behind this extremely important health concern, there are also commercial reasons for rolling out the red carpet and painting the town red for the occasion.

On July 18 at 6pm, 45 of Melbourne's most prominent and archaic buildings will suddenly light up in dramatic shades of red. Do a walk around or drive around and check and see Melbourne like you have never seen her before, totally decked out in red.

Buildings that will light up include: The Arts Centre Melbourne, Parliament House, Melbourne Town Hall and the Melbourne Star Observation Wheel, 101 Collins Alumbra, Australian Broadcasting Corporation (ABC), Athenaeum Theatre, Crown Entertainment Complex, Eureka Skydeck 88, Federation Square Yarra Building, Gertrude Street Projections, Hamer Hall, Harbour Town Shopping Centre, Hotel Windsor, Medibank Icehouse, Melbourne Central Shot Tower, Melbourne Convention and Exhibition Centre (MCEC), AAMI Park, Melbourne Recital Centre, Melbourne Rowing Club Clubhouse, Melbourne Town Hall, Melbourne Visitor Booth, Melbourne Visitor Centre, Myer, National Gallery of Victoria International, North Melbourne Town Hall, Old Melbourne Gaol, Old Treasury Building, Parliament House, Polly Woodside, Princess Bridge (Red Letters), Queen Victoria Market, Royal Exhibition Building, Southgate Restaurant and Shopping Precinct, St Paul's Cathedral, University of Melbourne and Wonderland Fun Park.

Check out for other signs of red in town.

On Friday 18 July the free Dockland fireworks will feature a spectacular display of red fireworks. There will also be boat tours as well.

Source: ABC

Melbourne Storm Rugby League Club will play against Canberra Raiders on Saturday 19 July at AAMI Park and all the players will wear red socks and the the numbers on the field will be in red.

If you wander down to the Wharf Hotel they will be serving $15 Red Ribbon cocktail, with $1 from every cocktail sold going to the AIDS Trust of Australia.

Melbourne Library Service are cheekily calling their program Paint the Town Read. They are offering a free program that incorporates "local artists, storytellers, authors, poets and performers" held at 'red' buildings throughout the City of Melbourne. For more information click here.

There are over 160 cultural events related to this conference. Lord Mayor Robert Doyle has said that he was proud Melbourne would host the largest cultural program ever staged for an AIDS conference.

Source: HIVadvocates original photo in the Herald Sun title="
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Why? To see the town light up
When: 18th of July until 25 July 2014
Where: Melbourne City
Cost: Free events
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