I am an academic and writer living in Melbourne. I love to travel and I also love writing about all the things Melbourne, regional Victoria and other parts of Australia have to offer.
Published August 28th 2018
Fashion for everyone
Melbourne Fashion Week has fashion followers excited way before it starts. This is where new and as-yet-unseen fashions make their debut. But fashion week is much more than that - it is the heralding of spring (and we could do with that after this week's icy temperatures), it brings colour into Melbourne streets and life and it has great fun events that are also free. Everyone can be part of this annual hallmark and very exciting Melbourne event.
MFW Opening Weekend On the weekend of 31st August to 2nd September, the Melbourne Town Hall forecourt will be starting off the week-long event with free DJs and champagne to get you in the mood. To check out the new fashions, the Swanston Room in the Town Hall will feature local independent designer labels.
Beginning on Friday 31st August, street and pop-up runaways will be a daily feature of the MFW. Union Lane and Tattersals Lane will be transformed by fashions showcasing independent labels as well as multicultural, sustainable and indigenous designs. Check for more details here.
There will also be roving models wearing spring collection highlights at pop-up runways around Melbourne Central, GPO steps and Collins Street, featuring ready-to-wear, streetwear and high-end designer wear.
Vogue American Express Fashion Night Out. Image:https://mfw.melbourne.vic.gov.au
This annual shopping event, sponsored by Vogue and American Express, is one of the favourite must-attend events. Over two full days of the opening weekend, hundreds of retailers provide tailored experiences and special offers across the city. You can sip on champagne, see runway shows and take advantage of exclusive offers from the city's leading brands and retailers.
For the first time, VAEFNO will start at 10 am on Friday 31st August, with experiences and entertainment running until 10 pm. The offers continue throughout Saturday (1st September) to allow for two days of serious shopping! To see details and plan your day check here. There are special offers for American Express cardholders too.
Fashion Capsules The Fashion Capsules, presented by Creative Australia, allow you to discover a series of six exhibition capsules scattered across the city. Each capsule houses innovative creations by Victorian-based fashion installation, digital and video artists, designers, jewellers, artisans and filmmakers. To find out more details about where these capsules are and what is in them please check here.
MFW Forecourt at Melbourne Town Hall There is much on offer in the heart of Swanston Street, and it's all free, all week, and open until 10 pm weeknights and 5 pm on the weekend. Lots of major brands will showcase their fashion products including the well-known Kevin Murphy, Specsavers, and Lovables as well as local fashion makers and artisans. There will be many things to do, try, experience and win throughout the hub, bar and lounge areas. A line up of all-female DJs will be spinning each night to add to the fun atmosphere.
Need to make room for your new fashion purchases and do something for someone else? Not-for-profit organisation Wear For Success will be out in force with check-in stations at Town Hall and Collins Square for your pre-loved clothing donations. They help men and women in need to dress appropriately for interviews and get back into the workforce.
The Melbourne Fashion Week has over 150 events, many of them the popular runway shows which sell out very quickly, so make sure you book soon. For all MFW details and program and to book paid events, please check here.