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Melbourne a la Mode - Pop Up Fashion Sale

Home > Melbourne > Shopping | Pop Ups | Pop Up Shops | Girls' Day Out | Fashion
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Melbourne a la Mode is presenting its first ever pop up event with a spectacular 3-day celebration of local and international fashion brands this July.

Held from Thursday 23rd to Saturday 25th July 2015 at the gorgeous, recently refurbished George Ballroom, this exclusive event will showcase over 3000 clothing and accessory pieces by five incredible brands:

  • Vintage designer clothing and accessories by Hawkeye Vintage (Chanel, YSL, Louis Vuitton, Dior, Hermes, Versace, etc.)

  • Newly released clothing collections by Lady Petrova, Micky in the Van and T. Serafina

  • Gorgeous vintage inspired costume jewellery by Dainty&Bold

  • Fabulous vintage hats and modern millinery by The Eternal Headonist

    To kick off the festivities, an invite only VIP launch event will be held on Thursday 23rd July, from 6pm to 10pm. The VIP event will feature fabulous music, a shared fashion show and comedic darling JMAC as MC. During the evening guests will enjoy Clover champagne and delicate nibbles by Sweet Cheeks Desserts.

    Melbourne a la Mode's VIP guests will take home an amazing gift bag, filled with product samples and vouchers from our wonderful sponsors including The Body Shop, Zassni, Enbacci Skin Care, Organic Balm Co, Pukka Tea, Shanghai Suzy Lipsticks, Chia Co, Loving Earth, Kosmea, Dessert Parlour, Mor Cosmetics, The Bar Co, Naked Harry Scrubs, and Madame Flavour tea.

    Following the VIP launch, the pop up event will be open to the public on Friday 24th and Saturday 25th July.

    The event on Friday 24th July will run from 10am to 7pm, with new and private collections for sale. Then on Saturday 25th July, from 10am to 6pm, past collections will be priced to clear.

    Entry is FREE and as part of each brand's commitment to supporting the community, 10% of profits from the event will be donated to Assist a Sista, an Australian charity supporting women recovering from domestic abuse.

    If you wish to register for the VIP event, please e-mail

    For all the latest on this event, please, visit the official Facebook profile.

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    When: July 23rd, 24th & 25th
    Where: The George Ballroom, 129 Fitzroy Street, St Kilda, VIC 3181
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