The offer is straightforward; everyday of the week, there are selected movies which will be regarded as Matinee Movies. Usually these releases are a month or two old, and are often family friendly releases. For example Rio, Hoodwinked Too, Hop and Diary of a Wimpy Kid 2 are all part of the current Matinee Movies range.
If you purchase a ticket to a selected Matinee Movie screening between 10am and 5pm, you will pay the discount fee $9. If the film title is screening in 3D, the ticket price will be $12 (however the purchase of 3D glasses will incur a $1 fee). Also, if you book your ticket online, you will also incur a $1 fee.
This is a great way to take the family out to the movies, or perhaps go out with a group of friends without breaking the budget.