Cristina crafts pieces on travel, parenting and lifestyle. Connect with her at www.editorialcreatives.com or www.facebook.com/pages/Editorial-Creatives/147954298617175 and @CristinaDimen on Twitter. WN mentor link: www.weekendnotes.com/profile/37614/
Published July 22nd 2012
[ADVERT]After spending some time exploring the streets of Williamsburg, New York, complete your trip by paying a visit to the famous chocolatier, Mast Brothers Chocolate. The Brooklyn-based purveyor of organic artisan chocolates takes the process behind their decadent handmade offerings seriously.
Some treats displayed on store shelves at Mast Brothers Chocolate. Located at 111 North Third Avenue, Brooklyn.
Upon entering the venue you'll notice that, instead of the bold colors seen in other venues providing sweets, Mast Brothers Chocolate uses pristine white tiles and red bricks with warm accents, such as stacks of brown sacks filled with cacao beans, gigantic ropes, and wicker and wooden furnishings and accessories.
Founded by Rick and Michael Mast, the venue that bears their surname imports high-quality cacao beans directly from farmers in Central America, Africa and other places around the world. Their chocolate creations start out with the goodness within harvested cacao pods, such as those resting on the table below.
Cacao pods are harvested from sources throughout the world.
Since you're inside a factory, don't be surprised if you catch a glimpse of staff members wrapping bars of chocolate in gold foil, or cutting nibs or chocolate bars into bite-sized portions for you to sample.
Staff wrapping chocolate bars in the open work areas.
Simplicity prevails throughout the shop, which evokes a relaxed yet adventurous spirit—perhaps a reminder of the global journey its cacao beans undergo. Butcher paper unrolled to span a countertop serves as a natural accent to the stars of the venue, the tasty finished products encased in see-through containers.