Then take a look at the food. Most places on the street offer variations of breakfasty things, including sandwiches, but something about Martha Ray's is just a little different. Sandwiches, yes, but with a bit more punch. My order was the meatball roll, and it arrived in baguette form with tomato sauce just beginning to make the bread soggy. It was delicious.
The thing that got me was the coffee, which should be no surprise. Mine was an affogato, and I have to say it's one of the best I've ever had. Martha Ray's is the first place I've been to that put true quality ice cream into it, and it made all the difference.
The only down side I can talk of is the service, which wasn't high on the enthusiasm meter. When you're drinking good coffee and eating a decent meal, though, there's only so much to complain about. With most of the action in Brunswick Street happening above Johnston Street, wandering Martha Ray's way is more than worthwhile.