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Mamor Chocolate History Tours

Home > Melbourne > Chocolate | High Tea | Walks
by Nadine Cresswell-Myatt (subscribe)
Freelance writer exploring Melbourne and beyond. If you enjoy the following article click on the Like button, Facebook it to your friends or subscribe. I'll update you with yummy and often free events. Like my photos? I instagram @redbagwilltravel
Published August 29th 2012
Chocolate coated history walk
What a feast for the senses

Mámor Chocolates & High Tea Szalón in Collingwood is the very epitome of indulgence. It is the crimson hidey-hole of luxury high tea served on plush red velvet seats with chandeliers glittering overhead. The food is elegant; perfect scones with luscious home-made jams, luxuriant cakes and speciality chocolates. There is a great review of these high teas here.

In a plush setting

Dr Hannah Frederick has a PhD in food chemistry which she has fully explored in her laboratory (kitchen) where she experiments with all kinds of unusual chocolate fillings such as rosewater and cardamom, wasabi, feijoa lemon myrtle and aromatic lavender. For a full list click here. But expect to be drooling by the end of your search.

Cinnamon Fire

Whisky Walnut-Smokey topped with walnut using Scotch whisy from Islay.

The only thing missing from this indulgence experience is the exercise you need in order to be able to deserve such a rich repast.

But now even this has been arranged.

Dr Hannah and husband have organised a chocolate history walk which takes visitors on a two hour journey through the secret chocolate laneways of Fitzroy and Collingwood. This is followed by a chocolate centred afternoon tea.

Hannah's husband Professor Howard Frederick, as well as being a professional chocolatier, is also a professor at Deakin University where he is involved in business entrepreneurship and researches the lives of Victorian-era entrepreneurs. He has long been fascinated by Sir Macpherson Robertson (1859-1945) who was one of Australia's greatest entrepreneurs and philanthropists.

If you are not familiar with Robertson I am sure you have tasted his legacy. He is the God who gave us Cherry Ripes, Old Gold and Freddo Frogs. And if you are a little older you may even remember Milk Kisses and Columbines.

1930's Freddo advertisement with the distinctive MacRobertson's signature logo.

Mac was born in Ballarat in 1859 but left school early to help support his family. One of his jobs was in a confectionery factory. By the time he was 19, he had set up a small lolly factory in his mother's bathroom and by the 1920s he employed 3000 workers in his 'White City' a vast collection of buidings all painted white.

He was also known for wearing a white suit and all his employees dressed in white. His little white vans trundled around the city. The whitest of white places was also named after him. Sir Douglas Mawson named part of the Antarctic, Mac Robertson Land, in honour of the great entrepreneur who had funded his expedition.

Mac Robertson company continued after his death in 1945 and moved to Ringwood in the 1960s before being taken over by the Cadbury conglomerate.

But there is much more to Mac as you will learn. On this tour you will hear about his biggest successes and his modest beginnings, all within a few blocks. There will be a chance to learn about Mac's private life. Also walk by other famous chocolatiers in the neighbourhood.

The Tour finishes with a spectacular Chocolate Tasting High Tea at Mámor Chocolates.

Tours run on the first Sunday of every month and cost $55.

Meeting place: Will be emailed upon registration. Is in the centre of Fitzroy.
* Dates: First Sunday of each month--August 4, September 2, October 7, November 4, December 2, and resuming on February 3. Or by special arrangement. BOOKINGS HERE

Time: 1:50pm (for a 2:00pm start). Duration is approximately 2 hours plus 30 minute Chocolate Tasting High Tea. Length is about 2.3 km.

Includes: Chocolate Tasting High Tea service (value $25) at the end of the tour in one of Melbourne's most exotic chocolatiers, Mámor. You will also receive a coupon for local chocolatier(s) and a map of the tour.

Wicked indulgence

For something different, Mámor also hosts 'Last Friday' beer and chocolate pairing experiences and events. Reviewed here.

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Why? Because history can be chocolate coated
When: Time: 1:50pm (for a 2:00pm start). Duration is approximately 2 hours plus 30 minute Chocolate Tasting High Tea.
Phone: (03) 9419 3869 Email:
Where: Mamor Chocolates 153 Johnston St Collingwood VIC 3066
Cost: Price: Individuals are $55 all-inclusive, adults or children. No children under 12 years old. Groups of 6 receive a $10 discount--must register online as a group with all names.
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