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Maiocchi Fashion

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by Kath Chown (subscribe)
I am a writer living in Annerley, Brisbane. I write about my suburb and other local spots. If you like my articles please subscribe (just after my name) or 'like' at the end of the post to let me know what else I should write! I love comments too :)
Published September 7th 2014
Paradise for a fashionista in the trendy end of town
See it. Love it. Own it.

This beautiful store is on busy Given Terrace but you feel instantly calm once you walk inside the enchanting oversize door and look out the wide, open windows facing the street. Thoughtfully designed, there is a visual feast of colour and luxurious accessories to complement the now-classic Maiocchi styled garments which hang against the walls.

All garments have a focus on natural fibres and Japanese textiles and prints, all made with love on Australian shores. This is an important part of the Maiocchi ethos as a direct answer to many other local designers feeling the need to have garments made offshore to save on manufacturing costs. As a result, clothing here is not cheap but it's guaranteed to last both in construction and style. I have two precious items which I have worn for many years and feel I will for many more years to come.

Each wall has a significant showcase of dresses, tops, skirts and jackets which colour co-ordinate with almost all other items in the shop. While there are mainly mixes of blues, reds and black, a few pops of pink and green can also be seen among the hanging garments.

With brands like Each to Own, Kimono Reincarnate and Rare Rabbit, you'll be decked out in some of the most fashionable but sustainable and timeless accessories around. Beautiful wooden necklaces are a signature accessory style and are paired with whimsical animal brooches and candy coloured rings. There is also now a mini Maiocchi brand with little girl's dresses and accessories.

Deanne Mayocchi turned a frustrated outing to the dress store into a thriving business when she started her own brand using her design knowledge and keen sense of style. Not being able to find the perfect dress which was timeless, fitted and flattering, Deanne used her design knowledge to open a fledgling store in the Fortitude Valley. Off the back of the success of her first store, another opened in Brisbane City and Paddington much to the delight of locals in the area.
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Why? Unique and timeless fashion and gifts
When: Mon–Sat 9:30am to 5:00pm, Sun 9:30am to 3:00pm
Phone: 07 3369 0011
Where: 216 Given Terrace, Paddington
Cost: $10 - $500
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