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Macy's Annual Flower Show

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by Joann Jovinelly (subscribe)
I'm a freelance writer/photographer living in the East Village neighborhood of New York City.
Event: -
Shake off old man winter at Macy's 37th annual indoor flower show, which turns the beloved department store into a floral nirvana. Throughout March and April shoppers and nature enthusiasts alike may enjoy ten different lavishly created indoor gardens on the main floor, as well as tons of floral-inspired events throughout the store, from fashion shows to gardening and cooking demos.

More than 250,000 people stroll into Macy's flagship Herald Square location each year to see the elaborate and towering floral arrangements that usher in the new spring fashion season. Start your visit by strolling down the main aisle, which is majestically lined with cherry trees and other budding blooms.

Next, take in the many individually themed gardens, which this year include a Southern-inspired Antebellum Garden with palmetto palms, flowering dogwoods, and gardenias, a Hydrangea Garden, which features many varieties of this lush shrub, and an Urban Oasis Garden, where visitors may sit amid a retreat of flowing crabapples and mock orange trees. Other themed floral sections include a traditional English garden, a Japanese bonsai garden, and one devoted entirely to orchids. The visuals are spectacular and the fragrances divine! Come see for yourself, and while you're there, take in one or more of the following in-store events and demonstrations. "Bouquet-of-the-Day" demos, often by some of New York's greatest floral artists, are listed here and wedding-related floral demos are listed here.

Complimentary guided tours of the 37th annual Macy's Flower Show are offered daily and last approximately 30 minutes. Tours leave from the 35th Street entrance and take place from 11 AM–4 PM. For additional information, contact the Macy's Flower Show hotline at (212) 494-4495.

In-Store Events

Carnegie Hall
March 27, Main Floor, 11 AM
Live Music!
Listen to the New York Suwa Taiko Association's Thunder Drummers during the Macy's Flower Show ribbon cutting ceremony. You can also experience Carnegie Hall's Japan NYC Festival Specialty Garden on the Main floor.

Macy's Petacular
March 27, Herald Square Park, Noon–2 PM
Pet Fashion Show
Celebrate spring with your pets! Dress Fido or Fluffy is their springtime best; at 2 PM, one lucky pet (includes all registered canines, felines, and other household pets) will win the Grand Petacular 2011 trophy for finest attire.

Planting Demo
March 27, 3rd Floor, Noon
Terrarium Making
Celebrate the opening day of the Flower Show by making your very own miniature garden!

Spring Dresses
March 27, 4th Floor, Noon
Informal Modeling
Join Macy's for an afternoon of unforgettable fun as our models show you how to fuse floral prints with your personal style to create fresh seasonal looks.

Kids Event
March 27, Kids 7th Floor, Noon
Meet Juno, the star of the Emmy Award-winning children's learning program that's about developing a love for original, classical orchestral music. Kids can get their face painted and take home a balloon sculpture created just for them by balloon artists.

Cooking Demo
March 27, Cellar Kitchen, Lower Level, 1 PM
Chef Todd English
Join Macy's Culinary Council Chef Todd English as he prepares Classic Italian Cibreo inspired by Rodrigo Borgia, aka Pope Alexander VI, from Showtime's newest show, The Borgias.

Impulse Fashion Event
March 27, 2nd Floor, Impulse, 2 PM
Blossoming Blackberry Covers
Customers will be invited to get creative and design their own floral-inspired Blackberry and Smart phone covers.

Floral Seminar
March 28, 8th Floor, Fine China, 1 PM
A Floral State of Mind
Join our florists from the New York Metro Area as they show you how to create your very own floral arrangements at home.

Cooking Demo
March 29, Cellar Kitchen, Lower Level, 1 PM
Crazy for Cupcakes
With a little flour power, Nicole Friday, chef and owner of the Cupcake Craze is baking her way into the hearts of dessert lovers everywhere.

Decorating Demo by Fresh Home
March 30, 8th Floor, 1 PM
Think Outside the Vase
Fresh Home editors Rachael Liska and Rachel DeSchepper will show you how to use flowers to make a small space light and airy, energize a bland apartment, and give undefined areas personality and purpose.

Cooking Demo
March 31, Cellar Kitchen, Lower Level, 1 PM
Sinfully Sweet
Join Hope Jones, owner of and baker for Hope, Faith & Gluttony Bakery—an online bakery that delivers locally and ships nationwide—for a sweet treat!

Floral Seminar
April 1, Cellar Kitchen, Lower Level, 1 PM
The Style of Colonial Williamsburg
Clark Taggart, Manager of Colonial Williamsburg's Floral Design Studio at the Williamsburg Inn, will show you how to mix flowers and greenery to create simple yet elegant arrangements.

Kids Event
April 2, Kids 7th Floor, Noon
Reading Circle
Meet author Bryan Collier as he reads from his book,Cherish Today: A Celebration of Life's Moments. With any $25 kids purchase receive a copy of the featured book. Plus, create your very own floral works of art at our craft station!

Prom Event
April 2, 4th Floor, Juniors, 2 PM
Prom Shopping Party
Catch our runway fashion show, featuring the latest prom looks, hosted by one of your favorite DJs from Z100. After the show, enjoy informal modeling, shop with our style guru, and get tips on the best new prom makeup and hairstyles.

Floral Seminar
April 4, 8th Floor, Fine China, 1 PM
Flowers by Daye
Ritsuko Daye Deura, founder of Flowers by Daye, demonstrates how to create sophisticated Asian-influenced flower arrangements.

Floral Seminar
April 6, 8th Floor, Fine China, 1 PM
Join Tina Memos and Jose Saabedra of 1-800-Flowers to discover centerpiece artistry! With their guidance, learn how to create a classic centerpiece.

Cooking Demo
April 7, Cellar Kitchen, Lower Level, 1 PM
A Taste of Colonial Williamsburg
Executive Chef Rhys Lewis will present a dynamic cooking demonstration featuring quintessential American cuisine inspired by Southern and Chesapeake flavors. Lewis incorporates locally grown produce into his dishes, as well as natural herbs and spices grown in the gardens of Colonial Williamsburg.

Cooking Demo
April 7, Cellar Kitchen, Lower Level, 1 PM
A Culinary Wonderland
Go through the Looking Glass and into the Cellar Kitchen with sisters Haley and Lauren Fox, the co-owners of the Lewis Carroll-inspired café, Alice's Tea Cup, known for its whimsical décor and hand-painted murals, as well as its eclectic and fun tea-infused menu.

Floral Seminar
April 8, 8th Floor, Fine China, 1 PM
Brooklyn Botanic Garden
Julian Velasco, curator of the bonsai collections and C.V. Starr Bonsai Museum will demonstrate the care and training of flowering bonsai.

Cooking Demo
April 9, Cellar Kitchen, Lower Level, 1 PM
A Taste of Colonial Williamsburg
Executive Chef Rhys Lewis of Colonial Williamsburg will present a dynamic cooking presentation featuring classic American cuisine inspired by the flavors of the Chesapeake region.

Kids Event
April 9, Kids, Lower Level, 2 PM
Chronicles of Narnia
Rediscover the Mythical World of Narnia! Celebrate the release of The Chronicles of Narnia: The Voyage of the Dawn Treader. Macy's is offering a special gift: With any $25 purchase from the Kids department customers will receive a copy of the Blu-Ray/ DVD set, and kids can visit a special Chronicles of Narnia-themed crafts station.

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Why? To invigorate your senses.
When: March 27–April 11
Where: Macy's Herald Square (B'way & W. 34th Street)
Cost: Free
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