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Lululemon or Lorna Jane?

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by Dayna Chu (subscribe)
I'm a freelance writer and primary school teacher living in SE Melbourne. I love finding adventures for myself, my husband and our four kids to enjoy. Come along! Heart my articles, subscribe to the fun, follow along on www.facebook.com/WNMelbourne
Published March 4th 2014
lululemon, lorna jane, DFO moorabbin, yoga, free classes, manifesto
Lululemon's manifesto
Can I start by confessing that my yoga pants have never been to a yoga class?

I was motivated to buy my first pair of Lululemon yoga pants for a 16 hour flight from Canada to Hong Kong. I wanted flat seams, breathable fabric, and a little stretch with a little hold. I was not disappointed, and in fact wore them often for five years, and again for a 22 hour travel day from Canada to Australia.

Guys out there, if you're looking for a quick answer to the question, "Lululemon or Lorna Jane?" the answer is simple, because Lorna Jane is only dolling up the jillaroos in the house. So guys, you can skip the rest of the article, do not pass go, do not collect $200 (but be sure you have more than that before you shop, only at Lululemon).

Lululemon "makes technical athletic clothes for yoga, running, working out, and most other sweaty pursuits". Lululemon's website lists 48 locations in Canada (kind of low for a Canadian company in my opinion), 220 locations in the USA, 29 here in Australia, and 20 globally in other countries.

With 133 stores in Austraila and 23 stores in California, Australian owned and operated Lorna Jane calls themselves "first in fitness and fashion," with the aim "to inspire women to live their best life through active living."

There has been controversy with Lululemon's sizing standards, and a quick comparison of the online size charts for Lululemon and the size charts for Lorna Jane, does, in fact, reveal a bit of a discrepancy, with Lorna Jane offering the more generous sizing (even taking into account the equivalent Australian sizes).

Transparent sustainabillity information available online for Lululemon
While great legal care was obviously given to the wording of their corporate responsibility statements and community support, Lululemon has a vibe of being very transparent, active in supporting their communities, and concerned about reducing their global footprint.

Very little legal care needs to be given by Lorna Jane on their website, because they've chosen to say nothing about where or how their products are made, apart from promising "industry-leading activewear using only the highest quality fabrics..." There is also no email contact information given, in favour of a character-limited form, to which I have yet to receive a response.

lululemon, lorna jane, DFO moorabbin, yoga, free classes
Lorna Jane sales rack
The nature of both companies, or at least the image they like to project, is decidedly positive, encouraging a pursuit of goals and dreams; striving to live longer, healthier, more fun lives. I decided to hang out on both company's social media forums for a while to see if I could catch any consistency or authenticity with this philosophy and how the staff execute it. Not getting a lot of action on the core Facebook pages, I sought out "local," which for me, happens to be the Moorabbin (VIC) outlet stores. The downward dog award goes to Lorna Jane.

A few boring sales posts and some grumbling customers, and not much more to brighten things up aside from the fluorescent sports bras. The Upward Salute award is extended gracefully to Lululemon. Many positive posts and friendly invitations to their complimentary yoga classes (8:30-9:30am Sundays at the Moorabbin location), as well as this cool post on a hot day, "How are you staying cool today? We surprised our retail neighbours with a chilly treat to make them smile. Keep cool and stay hydrated!"

lululemon, lorna jane, DFO moorabbin, yoga, free classes
Lululemon staff brought cool drinks to their retail colleagues on a hot day

So you've caught the flow of my chakra here; my answer to the question "Lululemon or Lorna Jane?" is Lululemon. But I do still want to hear your take. Meanwhile, I'm going to find my yoga pants and head to that free yoga class! Namaste my friends.

Free resources:
App from Lululemon: Om Finder Yoga App
eZine from Lorna Jane: Move Nourish Believe
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Lululemon, Lorna Jane nice but pricey for what you get, however love the concept, energy information which LJ provides to the market.
by steph243 (score: 0|4) 2042 days ago

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