Teacher educator and author of many teacher reference books. Amused by random ideas and loves random acts of kindness. Enjoys writing humour...seriously!Please see my Instagram: wilsonjeni
Published February 21st 2016
A Sweet As - Atmosphere & Sick Stuff
If this isn't enough have a look at their complete kit selection! Photo by Jeni Wilson
I swear to you, with no word of a lie, that I have been racking my brain is about where to find the perfect skateboard for my son's birthday. We had been discussing ways to purchase a board with fast bearings while driving around and around looking for a parking spot. On the third loop around Greensborough we finally found a park, and right in front of us was a new skate shop that had only been there for two weeks.
And a few more! Photo by Jeni Wilson
The owner, Cameron, is a really cool dude according to my son. He loves this line of work and is well qualified for the job as he has 15 years previous experience working for Fast Times and Globe. This is Cameron's first retail business and he has taken it on with zest and incredible patience. I know this for sure because it has been tested by my younger son's incessant questions.
Maybe this one! Photo by Jeni Wilson
Cameron also plays in a band called Body Jar. He named his business 'Locality' because he wants it to be all about the community. Cameron said he wanted to provide a welcoming atmosphere and he gets a big tick for that. He said that some skate stores can be a bit intimidating and he didn't want that. He wanted the vibe that anyone could come in. He wanted it to have a wide appeal. He didn't want it to be just a cool shop, but a really cool shop! He gets another big tick here.
The owner Cameron and a happy customer! Photo by Jeni Wilson
With very little advertising Cameron has managed to attract a large clientele already through skating networks. His customers range from between the ages of 14 and 35, but my son is just turning 11. With an endless amount of questions Cameron spend a long time explaining and giving Sam a go at testing the boards.
His first question to Sam was 'What are you looking for dude?' Locality pretty much has it all with brands such as Enjoi, Playroy, Baker, John Dickson, Zoo York, Deathwish and more. At the moment Baker and Deathwish and his own brand, Locality, are the most popular boards.
How many hats and shoes do you want? Photo by Jeni Wilson
We examined all the trucks such as Thunder and Indie and for the bearings we chose Reds. These are tried-and-true for $35. It took a long, long, long time to examine all the boards. My son explained 'I'm very fussy with boards' (since he has developed this new obsession a few weeks ago). Cameron replied 'That's why we have so many!' I learnt a lot while listening to Cameron. For example, apparently different brands have different feels.
Great range of gear. Photo by Jeni Wilson
Locality is a one-stop shop for all your skating needs and much more. They sell backpacks, bags, shirts, windcheaters, socks, hats, sunglasses and a huge range of cool shoes. They stock brands for young and older skate lovers such as Brixton, Trashed, Polar and Stussy.
Freedom at Locality!
Surprisingly Cameron also sells vinyl records. They have some of the classics like the Beatles and Rolling Stones and include hip-hop, rap and a bit of jazz. Cameron noted that these are getting more popular and are a bit of a novelty for kids. During the discussion my son said 'What's a record?' It was nice to know that I do actually know more about something in this store than he does!
Design in honour of the late David Bowie. Photo by Jeni Wilson
For a brand-new store I was surprised at the steady stream of customers. As an indication of community interest in the store I will quote from one of the young men who visited and purchased a T-shirt while we were looking around. He said with great enthusiasm 'This is a sick shop, we need more of these sorts of shops, it's awesome man.'