Forever in search of new food, good wine and fun experiences to share.
Published July 9th 2019
If you run a business and like wine, this ones for you
If you are a small business owner or aim to be, I'd be surprised if you haven't heard of Like Minded Bitches Drinking Wine (LMBDW).
LMBDW is a community of 110,000 entrepreneurial-minded women (and men, wine optional) who support each other and share ideas on how to run their business. It is a Facebook group I regularly peruse, to find local small businesses, get tips on career advancement, but also to see a bunch of really cool women building each other up.
Imagine my delight when I found out we have a Perth chapter. Perth very rarely get cool networking events, amiright? Organised by Eloise De Jong, Director of Perth Biz Insight, the sundowner featured guest speakers Monica Buczynski and Michael Drysdale.
Monica, the Events and Marketing Manager at The Business Lounge, took guests through an interactive talk on personal branding. She urged everyone to talk through their personal and professional strengths, think about what a "brand called you" looks like and to define what makes each person, and subsequently their small business, different from everyone else in the room.
Apart from some insightful statistics, such as 98% of Perth businesses use Social Media Marketing and majority of business owners use social media to vet future clients and employees (so make sure your profile picture is on brand!), the key message I took out of this talk was to be authentic. Whether it is in presenting your business or choosing your Instagram grid, it will only ever be believable if it is truly aligned to you.
Next we heard from Michael Drysdale, the Lead Creative Strategist at Lush The Content Agency. Michael talked us through content marketing and what it takes to truly engage with your target audience.
He urged everyone not to talk "at" their customers when producing marketing material, but to find out what their customers care about; find out what they are talking about and lastly; find a way to join that conversation.
Michael covered fundamental marketing principles with a thought inducing perspective. It was interesting to speak to guests after his talk and hear how they were inspired to rethink their social media strategy to embrace content relevant to their audience, rather than just advertising product or services.
Once the formalities were over, we enjoyed canapes supplied by The Oxford Hotel and scrumptious desserts from Topdup Donuts and Ice Wicks. While the rain poured outside I was thankful to have a glass of red wine and an interesting group of people to share my night with.
Overall I thoroughly enjoyed this event. The crowd was intimate and approachable. Unlike other networking events which can seem pompous and overly conservative, the LMBDW sundowner felt relaxed and full of like minded people.
Eloise is currently planning the next LMBDW Perth Sundowner for September at Steve's Bar in Nedlands. She has confirmed 2 guest speakers; Beverly Ligman, Perth author and fashion influencer, and Nicole Jameson, owner of DarkHorse Agency, a Social Media and content marketing agency.
If you find networking events nerve-wracking or want an excuse to drink wine and meet new people, I recommend following www.facebook.com/perthbizgal to keep updated on future meet ups.