If you had a vision that you knew would benefit many and you worked tirelessly to realise your dream then at the peak of your success it was taken from you, would you pick up the gun? The film begins with a scene from a soap opera. The character is about to lose her empire. She is handed a gun and told:
When someone sees a weakness in me, I turn that weakness into a strength.'
Joy is a film based on Joy Mangano, inventor of the self-wringing mop. It's a story about family rivalry; control; making mistakes; learning about business; perseverance and sheer determination to not give up on something you believe in. Joy's dysfunctional family may drive you crazy but they play a major role in her failures and ultimate success. Her parents divorced when Joy was young. Her father lands on her doorstep after his third wife dumps him. Joy is already housing her reclusive mother, who spends her time watching soap operas and her ex husband who is living in the basement, which he now has to share with his father-in-law. They all hate each other with the exception of Mimi, Joy's grandmother who does her best to help Joy keep the peace. Joy is broke and working in a job she hates. It couldn't get any worse, but it does.
Success Step # 1 Have a vision
As a little girl, Joy loved to make things… special creations. She dreamed about making things for people so they would like her.
'You need a handsome prince. That's what you need… a prince,' stated Peggy, Joy's half sister to her father's first marriage.
'No, I don't need a prince. This is a special power. I don't need a prince,' replies Joy.
Mimi, her grandmother encouraged her to dream and make her beautiful creations. She also said to find a man and have children. Joy found her man and had her children but that's where the fairytale ended. Within a few years they were divorced. She didn't need a prince. The special power resided within her.
Reading her daughter a story about cicadas that bury themselves under the ground for 17 years struck a nerve. Then Joy's childhood friend Jacqui suddenly arrives at her doorstep, wondering where Joy has been hiding. Jacqui provides Joy with the intervention she desperately needs. They reminisce about the plans they used to have for their life as opposed to how their lives turned out. The final catalyst is Joy's dream of when she was a young inventor.
'We used to make things, seventeen years ago. Then, that all stopped. What happened?...When you're hiding, you're safe because people can't see you, but the funny thing about hiding, you're even hidden from yourself.'
The dream finally propels her into action.
Success Step # 2 Find an investor to fund your vision
Trudy, Joy's father's new love, invites them for a day sailing on her late husband's yacht. When red wine is spilt over the expensive teak decking, Joy mops it up. Whilst wringing the mop she cuts her hands. This is the catalyst that prompts her into inventing a revolutionary self-wringing mop. She asks her father, Rudy, to persuade Trudy, to invest in the manufacturing of her idea.
After pitching her idea, Trudy asks Joy to answer her late husband Morris' 'four questions of financial worthiness.' I found these so banal that I will only repeat the fourth question which was:
'You are in a room and there is a gun on the table and the only other person in the room is an adversary in commerce. Only one of you can prevail yet you have protected your business and Morris' money. Do you pick up the gun?'
Joy replies that this is a very strange question but Trudy demands an answer. 'I pick up the gun,' replies Joy. The deal is sealed. Trudy invests $15,000 to manufacture the mop.
Success Step # 3 Getting the sales
The local shops won't stock Joy's mop. The big companies that bulk buy and distribute to the local shops aren't interested either. Joy starts demonstrations in the Kmart car park only to have her mops confiscated by the police who threaten prosecution. She is humiliated in front of her daughter and retreats, totally defeated.
As her hopes take a dive, her ex husband offers to introduce her to a friend who is selling through a television network. She gets a lucky break, until it nose dives leaving her in even more debt than before.
Success Step # 4 Learning from your mistakes
The initial $15,000 to start the business turns into $500,000 of debt, although I'm not sure how it got to this figure. Joy's attempts to run a business becomes a rollercoaster ride. When Joy is riding high her family are supportive and reveling in her success but the minute there is a problem they are quick to abandon ship and take the captain down. The insults, the predictions of tragedy and doom, test the very core of Joy's faith in herself. Trudy is particularly brutal with Joy. She had inherited her wealth from her late husband and had no idea about running a business either so whenever things went wrong she was quick to blame Joy, rather than her lawyer who had given them the wrong advice.
'It takes a certain toughness, a certain acumen that you simply don't have,' accused Trudy.
This was the kind of fuel that sparked Joy into action. Joy turned her weakness into her strength. Without the pressure from Trudy and the need to prove her wrong, she may have buckled and given up. Throughout, her only loyal allies are her ex-husband, Tony, her friend Jacqui, her beloved Mimi and her daughter.
Success Step # 5 Pick up the gun
Joy was not able to revel in the euphoria of her breakthrough for long. The watchful eyes of her adversaries were quick to begin plotting her demise. Just when she thought she had won the battle, another run of ammunition was loaded with the intent to completely bring her down. What she least suspected was the betrayal of her family who joined sides with her adversary to put their own inventions on the market. Her sister, Peggy was the instigator who was fuelled with jealousy and obsessed with outdoing Joy by creating her own inventions.
Joy picks up the gun
The story explores personal and family dynamics and the importance of believing in yourself. It's ironic that Joy's ex-husband, Tony, who staunchly believed that a person should follow their passion, never himself succeeded in realising his dream. Perhaps it was because Joy's stakes were higher and her adversaries pushed her to the point where she had no choice but to 'pick up the gun,' or lose everything. This pressure ended up contributing to her success and making Joy a stronger person and an astute business woman. She learned how to remain true to herself. She didn't need a prince. She made it through.
Jennifer Lawrence did a stellar job of drawing me into the story, despite its flawed script. Director, David O'Russell is credited for the screenplay and Annie Mumolo for the story. Together, you would expect to have a more polished script. The fact that the story is narrated by Joy's grandmother, who dies halfway through the story is questionable. Having the film begin with a soap opera may have been an attempt to portray Joy's life resembling a soap opera but I felt it was the main flaw in the script. The soap opera scenes were too disruptive to the flow of the story. They came across as ridiculous rather than comical. The opening soap opera scene would have been enough to get the point across, for the more analytical viewer, of how it fits into the storyline.
There are a lot of things in the script that don't make sense. For example, who in their right mind would wring a mop with their bare hands after mopping up shattered glass? Why is Joy's character valedictorian of her school and then portrayed in the film as an incompetent pushover? It's a contradiction in her character when she takes care of her father's business bookkeeping and taxes, then plays the role of clueless victim with her own business. I found the director's manipulation of her character frustrating. I also questioned why you wouldn't demonstrate how your mop works to a sales person after you've invested over $200,000 in manufacturing costs?
Terry, Joy's mother has some bizarre scenes with her newfound love, Touissant, the plumber. I found them to be irrelevant interruptions that could have been handled more realistically.
Peggy's personality appeared too polished for someone who had spent the last ten years running her father's run down garage. To distinguish her personality against Joy, who had been valedictorian in high school, I would have cast Peggy as someone who was a little rougher around the edges.
Joy is stated as having been given the opportunity to attend a prestigious college but instead she stayed at home to help her parents through their divorce and help her father with his business (which Peggy also claims to have done). The scene however of when Joy's father bursts into the room to announce that Peggy is going to live with him and he will come for Joy every second weekend depicts Joy and Peggy as a young girls. It doesn't match up to the 'eighteen miserable years' he states to have been with Joy's mother.
I really enjoyed Joy, despite the script being a mess of contradictions. It appeared as if O'Russell was undecided whether to make the film a comedy or a drama. Rudy's over-the-top antics of smashing things within seconds of walking into Joy's house was cringe worthy as was the unlikelihood of a woman dropping her husband at his daughter's house announcing that she didn't want him anymore, as if he was a naughty child she was minding. This is not comedy; it's stupidity.
There have been mixed feelings about Joy but it's on my favourites list because I love true stories where the underdog overcomes obstacles. Casting Jennifer Lawrence, Bradley Cooper, Robert De Niro and Diane Ladd will ensure some satisfaction in watching this quirky story unfold.
Jennifer Lawrence as Joy
Director: David O'Russell
Producer: John Davis, Megan Ellison. Exec producers: Matthew Budman, Joy Mangano
Screenplay: David O'Russell, Annie Mumolo (story)
Cast: Jennifer Lawrence, Bradley Cooper, Robert De Niro, Isabella Rossellini, Edgar Ramirez, Diane Ladd, Virginia Madsen, Dascha Polanco, Elisabeth Röhm, Isabella Crovetti-Cramp, Aundrea & Gia Gadsby.
Duration: 124 mins
Genre: Drama, Biography
Classification: PG 13