In the days before an era of prohibition, the Jack Daniel's White Rabbit Saloon was a staple not only for the Lynchburg mob, but for whiskey lovers everywhere. Situated right on Lynchburg Square in Tennessee, the saloon provided old Jack Daniel's a platform to promote and distribute his legendary whiskey to everyone from the local town's folk, all the way to the weary traveller just passing through.
Not only was the saloon famous for supplying quality whiskey from Jack Daniel's premier distillery, but it also doubled as a music venue for Mr Jack's own Silver Cornet Band to play. This ten member outfit not only had the purpose of entertaining revelers visiting the revered saloon, but also assisted in the clever promotion of Jack's whiskey across the countryside and into the Wild West. With the sound of brass instruments and drums playing, and their very own specially designed wagon for travelling, Jack made sure that the band toured from town to town playing every saloon opening and Fourth of July celebration. Some could argue that the Jack Daniel's White Rabbit Saloon provided the foundation for bars and saloons the world over to double as entertainment and music venues.
In celebration of this proud history, and the commemorate the 120th anniversary of the Jack Daniel's White Rabbit Saloon, the crowd at Jack Daniel's have decided to pay tribute to the great Tennessee whiskey establishment by offering a re-creation of the saloon as a feature at upcoming music festivals across the nation. It all starts with this year's Future Music Festival. The replica saloon will feature in cities including Sydney, Melbourne, Brisbane, Adelaide and Perth.
Sydney's version of the saloon has been constructed brilliantly, appropriately located adjacent to the old members, owners and trainers stand at Royal Randwick. The old stand is a relic from a bygone era in itself, and complements the White Rabbit Saloon perfectly with what appears to be towering balconies overlooking the revelers enjoying musical entertainment at the saloon below. Unlike Jack's other music venue the Jack Daniel's Barrel House, which has also featured at festivals in previous years, the Saloon is primarily an outdoor venue. The whiskey garden provides an amphitheatre for music to be appreciated, as headline musical acts including the likes of Cut Copy, Lancelot, and Eric Prydz proteges Fehrplay and Jeremy Olander perform from the second floor balcony.
The designers of the main bar have gone to great detail to replicate the White Rabbit Saloon authentically. As you swagger through the saloon doors, moseying across the sanded floor boards you will notice old fashioned leather lounges to your left. Of course there is Jack Daniel's old No. 7 branding everywhere. The walls feature old black and white photos of Jack himself, the Saloon in Tennessee and as you would expect the original Mr. Jack's Silver Cornet Band.
It's no surprise that the main bar of the saloon features various concoctions of the Jack Daniel's variety, including a modified Jack Daniel's Bloody Mary. On first inspection the drink looks like some kind of hangover cure. On taste testing it can only be described as a potent experience, featuring highly elaborate garnishes like celery and even pickled cucumber, which is incredibly unusual for a music festival but is also most welcoming.
Apart from the other classic creations such as Jack & Coke and Jack & Dry, the highlight would have to be Jack's Apple. This blend of Jack Daniel's whiskey and cloudy apple juice is an essential music festival mixture and definitely one worth trying at home. This particular selection of festival beverages is also completely exclusive to the White Rabbit Saloon. External to the main bar on the first floor veranda there is even an old fashioned piano neatly tucked in the corner, which makes the saloon feel even more authentic. The only thing missing is a set of swinging saloon doors.
Jack Daniel's White Rabbit Saloon Shot Glass Sliding
As you look yonder, past the sea of barrels across the bar you will also notice the most unusual of bar benches. For one it is not part of the main bar. On closer inspection you will find three Jack Daniel's shot glasses and a freshly polished wooden surface ready for sliding. At the original White Rabbit Saloon, Mr. Jack was known for pouring a round on the house. At this particular version of the saloon, guests have to work for it. The bar bench is actually a game of skill for guests to attempt. If you fancy your bar-tending skills, the goal of the game is to slide your shot glasses towards the Jack Daniel's branding to feature at the other end of the bar bench. Sliding your glasses within the circle gets you a round courtesy of Jack. But it is not the kind of round you would expect. Jack actually provides you with a shout at Mary's Burgers, supposedly the best burger joint in Sydney. Coincidentally Mary's just happens to be outside the saloon, adjacent to the whiskey garden. Mary's are no strangers to booze, burgers and music, running a successful establishment of their own in Newtown. Their burgers usually retail for around $12, so a round on Jack could not come at a better time. There is also a Jack Daniel's bar adjacent to Mary's Burgers for your convenience.
Mary's Burgers at Jack Daniel's White Rabbit Saloon
As always, Jack Daniel's is about creating places and moments that bring people together. On this occasion they have also constructed a place of true character and re-created history in the process. The White Rabbit Saloon has built on the legacy that began with the Jack Daniel's Barrel House, and is a most welcome addition the music festival scene.