From the outset, 'It's Organic' looks like a large store. It dominates the corner of Hampstead Road and Francis Avenue in Broadview, with fittingly fresh green and purple paint making it stand out in the bland concrete building.
As you walk in the first thing you might notice is the retro furniture, toys and bookshelf, filled with children's stories. It's a good sign that this is the sort of place you come for the produce, but end up staying for the company.
While they don't sell coffee and cake, which would be appropriate given the lounge area, they do sell a lot of organic goodness; from fresh fruit and veggies to dry goods, meat, dairy and boxed sweets.
It's common knowledge that truly organic food can be a little on the expensive side and 'It's Organic' is no exception. In fact, much of what is stocked here is on the higher end of the expensive scale when compared to stores that stock much of the same, in more mainstream shopping areas, like the Central Markets.
But 'It's Organic' is more than just a shop, it's a community. This is obvious when you get to the counter and see the many drawings and photos of 'organic babies' displayed proudly on the wall. You might have to wait (patiently of course) for the customers ahead to finish their friendly conversation, where everyone is on a first name basis and even the children know they can come in and grab themselves an apple to munch on, in good faith, while mum and dad shop and chat at their leisure.
If you're in the area and prefer to shop organically, give 'It's Organic' a go. While I personally couldn't afford to shop there all the time, it's nice to know I have the option. Particularly on a Sunday when I've realised I need some harder to come by ingredients, last minute, and the Central Markets are closed!
Well as a weekly shopper to it's organic (and have been for over 12 months), i feel that while you make a few good comments about this establishment you obviously did not look to hard in the shop. There in full view, while standing at the counter there is an expresso machine, and more often than not there is usually baked organic goods to have with your coffee or milkshake. I do believe this store is very well priced as a family of 6, we eat organic food from It's organic every week, I have found that overall the prices are cheaper than supermarkets. I would know because I have to look at the best prices to feed such a large family. I found I could easily pay close to an extra $50-$100 a week extra when i did try the central market. If you can not see something on the shelf, the owner will be more than happy to get it in for you if possible. As for the books there are reciepe, children's, and self help books. The owner is a very lovely and friendly lady and highly informative, with fantastic knowledge all round. So even though I do agree about some of your review quotes, it appears you did not reaserch the correct info to well. These type of articles can either make a small business flourish or it can hurt them. Maybe you should get the correct facts for future articles.
Thanks for your feedback. I apologise about the error re the reference to no coffee or baked goods. I didn't notice the espresso machine at the counter as I was probably a little preoccupied with all of the photos and drawings on the wall.
I'm glad to hear you shop regularly at It's Organic and that you are obviously a very loyal customer. It's people like you that make small businesses thrive - so well done, and I do hope you keep it up.