Inspired by Her at The Como Melbourne

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Thu 08 Mar 2018

In celebration of International Woman's Day on March 8th, special guests celebrated the launch of 'Inspired by Her,' a new global concept for MGallery by Sofitel.



The launch, taking place at The Como Melbourne in South Yarra, celebrated a unique concept designed to meet the needs of female travellers who make up 70 percent of MGallery's clientele. Through the' Inspired by Her' roll-out, the hotel brand has been anticipating and responding to the demands of women with exclusive services and special considerations throughout their stay.

The special event showcased the special touches the program will offer, including tailored services such as luxury bathroom amenities, lighter and healthier cuisine options, feminine interior design touches, fashion and lifestyle magazines in the room, access to beauty appointments and an emergency kit that includes makeup remover wipes, nail polish remover, hair ties and pins, sunscreen, stockings and more.



The launch event included a fashionable boutique brunch with guest speaker Katie Sarah, the first female mountaineer to conquer the Seven Summits – the seven tallest peaks on all seven continents. Renowned fashion illustrator for Vogue, Kerrie Hess, was also in attendance painting an 'Inspired by Her' illustration which will be a symbol of the Inspired by Her campaign in the Pacific region.



While initially trialled in 2013, the program has been progressively rolling out following an extensive study with global marketing research company, IPSOS, to examine the habits and requirements of the female traveller. With nearly 3000 participants from France, Italy, Great Britain and Australia, the results gave insight into the specific expectations of women staying at upmarket hotels. It revealed 86 percent of women preferred a female-oriented hospitality program within a hotel, which includes special gestures such as attentive staff and name recognition, assistance with luggage. One unanimous element uniting them all was the appreciation for quality toiletries and the Melbourne event showcased this in quirky fashion with massages on hand and a bathtub full of luxury products.



Each property will also offer a special touch to its Inspired by Her offering reflective of its location and history, making each experience unique to the particular property. MGallery by Sofitel currently has 90 boutique properties in 24 countries, each set to be a haven for the female traveller. The Como Melbourne, for instance, features a cocktail inspired by Lady Eyre Williams who acquired the site the hotel sits upon in 1846. The South Yarra Fizz is a refreshing Elderflower Gin cocktail. The hotel takes its names from Italy's Lake Como, where Lady Eyre Williams married Sir Edward Williams. Elderflowers grow freely in this part of Italy, hence the inspiration for the cocktail.

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#south_east
#south_yarra
#travel
#march
!date 08/03/2018 -- 08/03/2018
%wnmelbourne