IMAX Melbourne in recent years has been receiving record crowds, namely due to many major film directors embracing the immersive film format and far greater projection standard. The world's largest cinema screen and IMAX screen is in New South Wales, at the LG IMAX Darling Harbour location, where the eight foot high projection screen has an image display of 35.73 × 29.42 m. IMAX Melbourne is the world's third largest sceen.
Christopher Nolan was one of the first film directors to use the IMAX format, filming several sequences with an IMAX camera, (both action and dialogue scenes - approximately a half-hour of footage), during the production of the 8 time Academy Award nominated The Dark Knight (2008). Michael Bay also experimented with the IMAX camera during the production of Transformers: Revenge of the Fallen (2009), filming approximately nine minutes of footage with the IMAX format. Legendary filmmaker John Woo has also just announced he will be using the IMAX format during the production of his upcoming epic WWII feature film, tentatively titled Flying Tiger Heroes.
Also IMAX DMR (Digital Media Remastering) has allowed conventional 35mm films to be unconverted into the IMAX format - creating the 'IMAX Experience'. The technology which was first utilised for the IMAX re-release of Ron Howard's Apollo 13 (1995) in 2002, incurred some early limitations – including a two-hour maximum length. However these issues have since been resolved and the DNR process has since been successfully applied to many Warner Brothers' feature films in recent years (for example The Polar Express (2004), Superman Returns (2006) and Inception (2010)) – a Hollywood studio which has significantly embraced the format and released feature films in both IMAX theatres and standard cinema theatres simultaneously, some upcoming major releases include Legends of the Guardian: The Owls of Ga'Hoole in 3D (2010), Harry Potter and the Deathly Hallows: Part 1 in 3D (2010), Harry Potter and the Deathly Hallows: Part II in 3D (2011) and Happy Feet 2 in 3D (2011).
Paramount studio also released Shine a Light (2008), the Rolling Stone concert film, directed by Martin Scorsese in the IMAX format and the latest Star Trek (2009) feature film, directed by J. J. Abrams. The upcoming Tron: Legacy (2010), from Walt Disney Pictures will also be released in the IMAX format. Also the RealD 3D process has allowed for IMAX to present James Cameron's record breaking Avatar (2009), Toy Story 3 (2010) and in recent years U2 3D (2008) and Monsters vs. Aliens (2009) in 3D (The price of admission includes the 3D glasses).Outside of feature films and concert films, native format IMAX films still regularly screen, often these are 40 minute documentaries on a variety of subjects.