Masters of public engagement, Field Theory, are on the hunt for one ordinary person that they can turn into an icon, and you’re invited to follow their process throughout the Festival on the brand-new Digital Facade at Fed Square.
Field Theory will be checking in on screen with updates throughout the day every day, revealing clues and snippets of information – giving you an insight into who the next icon is (and what deodorant they use).
Whether you’re just wandering through or hunkering down to wait for goss, all eyes should be on the digital facade at Fed Square.
Icon status isn’t achieved overnight – it takes work.
Come see Field Theory as they work to create perhaps their most audacious work yet.