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The Great Australian Squeeze

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by Cate Altamura (subscribe)
Ever since I was 7-years-old, I knew I wanted to be a writer and made my own Mr Men books. Today, I am a freelance writer and have the privilege to review bands, theatre and comedy across Melbourne, not to mention interview some incredible artists.
Published June 5th 2021
100% Australian sunshine in a bottle
The Great Australian Squeeze may not be readily known but once you have taken a sip of their delicious juices, you'll want to know more about the liquid sunshine.

Situated in Barham, a small country border town on the Murray River in southern New South Wales, the family-run farm has been growing citrus for four generations. The farm was established by Jack and Wini Williamson and Jack started planting his first trees in 1950. The topography and impeccable growing conditions in the Western Riverina Region helped to produce sweet-tasting Navel and Valencia oranges, as well as luscious grapefruit. I was lucky enough to sample the orange and grapefruit juices and took some along to a birthday party and high tea to share. I knew the feedback would be favourable as I had devoured my first bottle of The Great Australian Squeeze orange juice the day I picked it up. The next morning, I tried a bottle of grapefruit juice, which was surprisingly sweet tasting given there is no sugar added. The juices are 100% Australian, with no added artificial colours, flavours or sugar. Yes, that's right NO SUGAR! This is a bonus for those watching their sugar intake.

The Great Australian Squeeze, 100% Australian, Juice, Orange Juice
Sunshine in a Bottle


At the party, everyone made comments that the orange juice was tasty and many were surprised they hadn't seen it before. 'I'd definitely buy this but I've never seen it before". Although it's available at some Woolworth's, IGA and Foodworks Supermarkets, bakeries and cafes, it has gotten a little lost on the shelves. Given that it's 100% Australian owned and operated, makes the product even more exciting and one we should be reaching for in order to support local growers.

"I love that it's 100 % Australian" was another comment I kept hearing. "They definitely have a customer out of me," said Amanda G, who tried both the orange and grapefruit juice. "I can't believe there is no added sugar. I had to check the label again."

Today, Jack and his daughter Emma run the farm and juice together along with a team of dedicated staff.

The Great Australian Squeeze, 100% Australian, Juice, Orange Juice
Great Australian Family Business


"In 2011 the price of oranges fell below the cost of growing, picking and delivering them to retailers. Many orchards had no choice but to pull out their trees to save money. Dad decided that we could add extra value to our oranges by juicing them and selling that juice, so we invested in a juicing facility on the farm. Thankfully, we were able to not only make a return on our own fruit but we were able to do the same for other growers in our region", says Emma Salter, co-founder of The Great Australian Squeeze.

Moving with the economic landscape, the family have adapted to the current climate. The Great Australian Squeeze also offer home delivery to 529 suburbs in Greater Melbourne and Geelong of the Farm Fresh Chilled Citrus juices. To order your bottles of sunshine, head to the email listed below. The online reviews are impressive with customers echoing, "It's just like I squeezed it myself". As a new customer, I can definitely agree with the reviews.
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Why? The best Australian natural juice that home delivers
Your Comment
Enjoyed reading your article Cate. A couple of years ago, while stating in nearby Moama, I purchased a bottle of Squeeze orange juice and was hooked on its taste. I was pleased that our local Woolies supermarket here in Melbourne stocked it. It is great tasting.
by Neil Follett (score: 3|2610) 10 days ago
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