On Saturday July 10, Wolff College of Coffee held a Free Coffee Tasting Experience. I've left this review in two parts. The first part is about the event highlights and has photographs of some of the coffee and surroundings. The second part has some necessary background information about the concept, business and event.
Prior to Event
I've left some captioned photos of the premises prior to the event, and as you can see, there is roasting equipment, coffee machines, show award certificates, a café and a table being set up for the small coffee tasting event. The staff are super friendly and are fairly tolerant about photos, but to respect the attendees and to be fair, I left the photos free of attendees and was a perfect customer. I saw Peter Wolff prior to the event but the host on the day was one of the employees, and he was actually very good. He kept the questions and conversation and presentation flowing and had a neat brand of enthusiasm and frankness about what he did. I think on a personal note, it would be easy to be enthusiastic about such a profession, but nevertheless, he was excellent and kept all attendees engaged and interested in the coffee, the tasting and the Wolff Coffee brand.
Easily visible headquarters, courtesy of author 2021
The host discusses so much about farmers, strains of the coffee plant, anecdotes and three contrasting filtered coffees (as each event is different from the last, this time around it was filter coffee), from the same plant type. They are grown in Brazil, Burundi and Colombia, at varying altitudes hence teaching such a subtle lesson about such a simple idea of how the one plant can be taken to varied locations and varied altitudes and then be such a dramatically different flavour. The Brazil coffee was earthy but I labelled it bland. The Burundi was my favourite and I purchased some after the event, and the reason is because it was strawberry hinted. To me the flavour had depth, it had a persona, it was a 'disco' in terms of the palate compared to the earthy Brazil. Finally, the Colombia, a smooth, clean finish, ideal for digesting, but to me, it had refinement but lacked personality. I definitely understood what the host meant by lemon and almond flavours in those Colombia grown beans - they really surfaced and were emphatic.
Such an event and coffee description to me is objective yet a tremendous sign for the event and shows why it's in demand. It is a taste of coffee but a taste for coffee cupping as well. It's great coffee education and lived up to expectations. As mentioned, the host lets you photograph and you can share your photos. The entire place is beautifully honest. I think get on that waitlist, as you won't be disappointed, yet in the most subtle and refreshing way. Just to clarify, the host is there on the day - this tasting is always delivered personally, by the same guy in their videos but today, not by Peter, who was busy attending to the business and some customers - it was also great practice for the younger employee who gave the event good energy and enthusiasm.
A Bit of Background
I've always marvelled at coffee tasting - a topic I highlighted in other reviews, including one dedicated entirely to the subject. Also known as cupping, the art of tasting coffee is something that is a life's dedication to course organiser and principal of coffee school Peter Wolff, however, this is not a cupping course, and such courses can indeed be accessed for promoting good café reviewing, good baristas and for personal as well as culinary motivations. I've left a link to their cupping course here. Instead, this coffee tasting short one hour session course. Is a promotional yet communal initiative by Peter to help people a little bit less expert or less experienced at coffee get some vital experience and walk away feeling caffeinated and educated all with the help of an industry leader. I've sourced a photo of a Wolff Coffee course below from their corporate pages that hopefully clarifies just what to expect from such a course.
According to descriptive pages, the Wolff Coffee Free Coffee Tasting Experience is for coffee drinkers, coffee enthusiasts, café all-rounders and baristas, budding baristas and home espresso makers. As a group of ten led by Peter Wolff, who hosts the session, they explore coffee varieties in a fun manner by tasting a selection of coffees from espresso through to milk-based coffees. At one hour on the first Saturday of every month, 9 am to 10 am, this is not an overly time nor energy-consuming event but I did find due to demand and small group sizes, I needed to book three months ahead. It is always held at headquarters of the Wolff College of Coffee 140 Gerler Road, Hendra Qld 4011 with a minimum age of 16 years required and a dress recommendation of comfortable clothes and enclosed shoes.
In terms of cancellations, the coffee tastings are hosted free of charge and capped to ten people to ensure it is a COVID-Safe session. It's recommended that the coffee tasting is very popular as I alluded to earlier, so, they are very keen that in the event of a cancellation to give them plenty of advance notice or as much as possible.
They are also contactable at email@example.com and at free call number of 1800 WOLFFY. It's held every first Saturday of the month, is free and is a bit different to other free events in one needs to book quite far ahead.
Based on my attendance, I judged the event as entirely worth the long wait and because it's only one hour long, it's not a big fuss so I found it quite amazing when the event day finally arrived. I hadn't fussed over it during the long wait yet was really excited beforehand as well, as though I was about to see a mid-year Christmas party for coffee enthusiasts!
Photos courtesy of author as well as sourced from Wolff Coffee corporate pages.