FREE chocolate? Yes, please. On Thursday 10th May from 7am to 5 pm, Cadbury launches its Share the Taste campaign Australia-wide. During the campaign, from May to July, Cadbury is encouraging Australian's to create "moments of connection" with their loved ones. Cadbury will generously be giving away the most chocolate EVER for free: huge numbers of blocks of Cadbury Dairy Milk. Dairy milk chocolate is Australia's most popular chocolate. And who am I to argue?
Play Choc Paper Scissors (image by May Cross)
Watch out for the Share the Taste screens that will be popping up across the country. The digital screens will live stream and link you to another screen located somewhere else in Australia, so you can play a brilliant version of that old favourite game Rock, Paper Scissors (Lizard, Spock). The interactive game of Choc, Paper, Scissors will be played remotely with another person on the other end of the screen somewhere else. Every participant will win a FREE milk chocolate block to enjoy and share (if you are feeling generous). A bunch of secret Aussie celebrities will be at all the sites, so go along, have some fun and chocolate, and try your luck playing well-known personalities in a game of Choc, Paper, Scissors.
The Share the Taste campaign culminates on World Chocolate Day on 7 July - possibly my favourite day of the year. For more details and some delicious chocolate recipes, see Cadbury in Australia.
You'll get a Big Bang out of this (image by May Cross)
Where Will the Pop Ups Be? 1. Gold Coast 2 Esplanade
2. Sydney East Circular Quay Shop 12 Opera Quays opposite French Connection)
Federation Square corner of Swanston Street and Flinders Street
4. Perth Commonwealth Bank Site
Murray Street Mall
242 Murray Street
Grab your Free Dairy Milk (image by May Cross)
A Brief History of Cadbury Chocolate
John Cadbury was one of ten children from a large English family. In 1824, John opened his first shop, next to his father's drapery in Birmingham. As well as selling tea and coffee, he sold cocoa and drinking chocolate, which came from the Americas, The Cadbury Brothers' plain chocolate was refined into "fancy chocolate" or assortments. They were sold in decorated boxes which were as pretty as, well, chocolate boxes.
After Cadbury in England merged with J.S. Fry in 1919, the new company expanded internationally and decided to build a factory in Australia. Australia had developed into an important market since making Cadbury's first overseas order 1881. Tasmania was chosen as the site of Australia's factory as there was a good source of inexpensive hydro-electricity and a plentiful supply of high-quality fresh milk. The Claremont factory was modelled on the Bournville, factory, with its own village and sporting facilities. During World war II, Cadbury became the official supplier of chocolate to the Australian Armed Forces. Cadbury ration chocolate in brown-paper wrappers was supplied to troops in the field, made from a special formula so that the precious parcel did not melt in the heat of the tropics or the desert. The company has undergone many changes in the past decades but remains an Australian favourite. My favourites are Crunchie (1929), Picnic (1958) and Boost (2006). What are yours?
Breakaway was their best ever, now they only have it as a biscuit, but that's perfect best of wafer chocolate and wafer biscuit. Wafer is the best chocolate ingredient ever. That's why kitkat is so popular but its even better with cadbury chocolate.