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Freddie Wimpoles Opens in St Kilda

Home > Melbourne > Bars | Craft Beer | Hotels | Pubs
by Fiona Anderson (subscribe)
A Melbourne based writer who is a travel junkie, dedicated foodie and emerging photographer.
Published May 30th 2016
THE new go-to destination for craft beers
The former George Hotel, located at 125 Fitzroy Street, St Kilda, has been transformed into Freddie Wimpoles, the new go-to destination for craft beer.

The new name honours the original owner of the George, Frederick Wimpole, who bought the business in 1873. He subsequently went on to become the Mayor of St Kilda, and a director of the Melbourne Co-operative Brewing Company, a predecessor to Carlton United Breweries.

Freddie Wimpoles opens in St Kilda
Freddie Wimpoles has opened in St Kilda


Freddie Wimpoles boasts 13 rotating taps, along with casual dining options in a style described as "warm hunting lodge meets neon light American diner feel". The kitchen is being headed up by Wayne Sebberry, formerly of The Local Taphouse. An avid craft beer lover, Sebberry has developed a menu that focuses on 'sub' sandwiches, hot dogs and pickled snacks - all great accompaniments for beer.

All 'subs' on the menu are matched with a tap beer on rotation. Choose from the classic Reuben with corned beef, sauerkraut and Thousand Island dressing matched with 4 Pines Kolsch, or the traditional French Dip sub with roast beef, horseradish and beef juice for dipping matched with the 2 Brothers Growler.

Freddie Wimpoles opens in St Kilda
Try the classic Reuben paired with a 4 Pines Kolsch


All meats, stocks and sauces are made in-house and bread is delivered daily from Bakery Lievito.

Freddie Wimpoles also serves cocktails, drawing on classic recipes with a twist. For example, the Smokey Old Fashioned follows a classic recipe, but is smoked with hickory wood chips, and served in a stopped bottle allowing drinkers to control the level of smokiness.

Freddie Wimpoles opens in St Kilda
Open 7 days for craft beer and casual dining


Freddie Wimpoles is open seven days: Sunday to Wednesday, 12 noon to 1.00am; Thursday to Saturday, 12 noon to 3.00am.

Pop in and give it a try before the crowds take over.
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Why? A craft beer destination of choice.
When: Open 7 days: Sun-Wed, 12 noon to 1am; Thurs-Sat, 12 noon to 3am
Phone: (03) 9525 5599
Where: 125 Fitzroy Street, St Kilda
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