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Food Japan is back for its 5th edition of the regional F&B showcase. Its focus are on three key areas: Health, Innovation, and Productivity. It's formerly known as Oishii Japan.
Here are our top 10 reasons to visit it:
Over 1000 Japanese Products Half of it are new products that will be showcased here for the first time. Expect to see processed food, frozen seafood, alcoholic and non-alcoholic drinks, knives, tableware, machinery and equipment.
Exhibitors from 40 Prefectures in Japan Representatives from 40 out of 47 prefectures in Japan are participating in this expo. That means you get to see a wide range of Japanese products without stepping into Japan.
Meet and Learn from the Experts Eight curated sessions are open only to trade visitors. Industry experts from Japan and Singapore will conduct the sessions on food preparation, techniques and utilising cooking equipment.
Left: Knife Master Kiyoshi Matsuo is a certified Master of Japanese Traditional Crafts for blade grinding and sharpening by the Japanese Ministry of International Trade and Industry in 1999. Right:
The guest speakers from Japan are an award-winning Knife Master Kiyoshi Matsuo, Wa-shoku Chef Kazuki Kondo, Nobuyuki Hayashi (Fuji Machinery Co., Ltd) and a Miso Master (Marukome).
Local-based speakers are Chef Kenjiro Hashida (Hashida Sushi), Chef Akane Eno (Dashi Master Marusaya), Chef Herman Tan (Samsui Group of Restaurant), Chef Joe (99 Bistro and Kitchen), and Chef Jeremy Nguee (Preparazzi).
This series is supported by e2i (Employment and Employability Institute). Find the schedule here.
Showcase of Umami A range of processed meats and seafood are available at the fair. An interesting food item is Premium Tiger Fugu Raw Ham "Kiwami". It's processed without any artificial additives.
Premium Tiger Fugu Raw Ham (Kiwami) at Nihonfoods booth E29
Kamenote is a luxury seafood delicacy of shellfish. It tastes like a shrimp and a crab. It is boiled with salt before being vacuum packed.
Kamenote from Yamaguchi is showcased at booth E27
Showcase of the Finest Agricultural Products Rice and grains, takko no kuro (black garlic), taro (yam), shimeiji mushroom, and satsuma are among fresh produces on displays.
Jewellery Peaches are the finest produce from Yamanashi where Mount Fuji is located. It is sweet and juicy.
Jewelry Peaches Gift Box from Naito Farm Co Ltd at booth H04
Showcase of Unique Products
Be mesmerised by unique finds at this expo. Sakura tea scoop is one interesting item which will make its debut at the fair.
Sakura (Cherry Bark) Tea Scoops in the shape of boat, leaf and eggplant. Product of Kotodo Takahashi Corporation, Akita at booth D23
Showcase of Productivity and Innovative Technology
A handful of companies will showcase their products including POS, packaging machines, and cooking oil filter machines.
Delious Pico, a POS system suitable for bakeries, cafes, and specialty stores
"VegeLEDS" is a new age lighting solution for hydroponic culture developed by Bluewave Technologies Co Ltd in collaboration with Yamaguchi University. Vegetables could grow up to 3 times faster than the conventional ways.
VegeLEDS hydroponic culture unit at booth D26
Showcase of Healthy Products
Japan is also well-known for its high quality and organic products. Healthy products make an appearance too. This made-in Japan organic brown rice drink is sweet naturally without any added sugar. It's good for a quick and light drink for breakfast or tea-break. It could be mixed with milk or soy milk too.
Organic Amazake Brown Rice Health Drink from Ishikawa is available at booth E01
Learn from Ros Lee on how to create miniature Teishoku using stone clay and paints. If you like cooking, join Angelia Lau in making Temari Zushi and Matcha Tiramisu. Both workshops will be held on 29 October.
Left: Ros Lee (Polkaros). Right: Angelia Lau (ABC Cooking Studio)
Free Entry to the Exhibition
The exhibition opens to public on 29 October. Collect 3 stamps from participating restaurants and present the completed pass at the registration counter on 29 October. It will entitle you to a pair of complimentary entry tickets. Check here for the list of participating restaurants.
Alternatively, you could purchase your ticket here. Children below 12 years old could enter for free.