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Do you want to discover art differently? If the answer is yes, you can enjoy the immersive art experience of the Flinders Quarter Augmented Art Walk.
Come and celebrate the rich history, modern-day life and exciting future of this vibrant precinct in the heart of Melbourne by undertaking the Flinders Quarter Augmented Art Walk. This self-guided journey will run for one month from 14 August to 31 October 2019.
Flinders Quarter surrounds the area between Flinders and Collins Streets and Swanston and Elizabeth Streets. Flinders Quarter is also home to several of Melbourne's most iconic laneways. Flinders Quarter is the original home of Melbourne's creative and entrepreneurial community. The legacy remains today with the precinct being home to independent galleries, design stores, eateries and much more.
A collection of new and existing art is brought to life with augmented reality (AR). Augmented reality brings art to life through technology, adding moving images, text and sometimes sound to original art. Augmented reality can only be viewed using the Eyejack app which can be downloaded free from either the App Store or Google Play. Once installed, find the Flinders Quarter Augmented Art Walk and the hit the launch button.
Flinders Quarter Augmented Art Walk features works by celebrated Australian artists including Vexta, The Huxleys, Adele Varcoe, Alex Mitchell, Chelsea Gustafsson, Jacob Leary and Sutu (Stu Campbell).
Image supplied by Kreate PR
See the iconic Chloe as never seen before, as the walls in Chloe's Bar at Young & Jackson's light up to tell a visual story of the many people who have stopped at the bar over the past century to meet and reconnect with friends and loved ones.
Wander down Scott Alley to discover a glamorous new artwork by The Huxley's titled Pink Fit, which references the colourful history of fashion and theatre in Melbourne. Imagine the costumes of Oskar Schlemmer and the art of Salvador Dali being reborn on the dance floor at Studio 54.
An extension of her existing Me in Couture piece, Adele Varcoe's Growing Garments, on Degraves Street will play on Flinders Quarter's rag trade history, exploring the growth and decline of the rag trade, while hinting at the possibilities for the future of the area.
Vexta's existing and well-known artwork, Rising Orb : Hope in Degraves Place, will come to life, hinting at new beginnings full of endless possibilities. While Sutu's The Flight will see a human-size set of wings land at DoubleTree by Hilton – Flinders Lane, representing the diverse range of people and cultures who have and who will land at Flinders Quarter.
Vextra. Image supplied by Kreate PR.
While at the Flinders Lane Gallery in the Nicholas Building, Jacob Leary's Stuff in Nature, explores how cities form and operate and how disruption is inherent to driving change and progress.
Chelsea Gustafsson's Standing Room Only at Vintage Sole celebrates the many memories that have been formed within the Flinders Quarter as a new chapter for the precinct unfolds.
While exploring the various artworks, stop by one of the many eateries, independent art galleries, purchase locally made produce, Melbourne made gifts and discover how this precinct continues to shape Melbourne into the city it is today.
It is a free event but you can pick up a copy of the Flinders Quarter Augmented Art Walk Map from participating Flinders Quarter businesses or Metro HQ and follow the trail through Flinders Quarter.
Celebrate Flinders Quarter as a living canvas when the streets, alleys and laneways come to life for the inaugural Augmented Art Walk from 14 August to 31 October 2019.