As we make our way towards the Ballroom with an open mind ready to absorb what is to be an inspirational and engaging evening, a sea of red floods the entrance. The striking colour certainly seems to be the theme of the night, with a few life-sized red mascots, resembling a bear sporting a tuff of wispy hair, posing for photos, along with a few tables piled high with small plush toys of said red mascots. Oh, and the iconic red dress you'd recognise on Shark Tank's Naomi Simson.
I am here at Crown Towers for Fixle's launch presentation night in Perth. The night starts brilliantly with the talents of the Perth Symphony Orchestra and two singers gracing the stage and the audience with their performances of familiar tunes from the likes of Ed Sheeran, Pharrell Williams, Katy Perry, Taylor Swift and many more. Sweet, sweet music to the ears and mind is accompanied by a few dancers from The Dance Collective and the performance gets us clapping along, but not quite dancing in the aisles.
The event proceeded to start with an overview of Perth-born Fixle, Perth's new app and website which acts as a booking service between local businesses and the service you need. Users are able to receive quotes, add photographs, have GPS tracking and make immediate and secure electronic payments right from Fixle.
Businesses enjoy a host of benefits that Fixle provides and only pay when a booking is completed. The suite of services include business consultancy, performance management, customer relations management, project management, human resources, legal support, financing and accounting.
Next to the stage is none other than Naomi Simson, the business mastermind and CEO (Chief Experience Officer!) behind online experience gifting retailer, Red Balloon. She shares her stories, knowledge and insights through the storytelling of her own life experiences of how she started from nothing to where she stands today, something that resonates with the hopes and dreams of the many small business owners and budding entrepreneurs in the audience.
Naomi spoke of purpose, leadership, people, process, success, failures and the entrepreneurial journey as a whole with honesty and wisdom. A golden brown piece of advice from the business pie I took away with me that night was:
Hope is not a strategy - it doesn't work. Good to have, but not good to rely on.