Millions of screaming girls queued outside shopping centres over night just to catch a glimpse of him.
Others had no idea how or where he came from, and couldn't quite understand how a fifteen year old boy could become an overnight success such as this.
An overnight success that suddenly sells out Madison Square Garden in 22 minutes.
We all know the name. And many have had the fever. I'm talking about Justin Bieber.
Image appears courtesy of Wikipedia
I know, I can hear many of you cringe just at the sound of his name. I know this because I recently set my Facebook status saying that I had 'Jumped on the Bieber Bandwagon after watching his flick' and the only response was abuse.
Now, I, myself was one of you Bieber haters. But I was also curious as to how his success came about so quickly. I was of the belief that he was thrown in to stardom by someone with a lot of money and power, forcing other teenage girls to follow, as they do. I didn't think he ever really had any talent, I just thought he was another mass produced artist with great hair and lovable appeal. So I bit the bullet and watched the movie.
And I can tell you, the Bieber story really is one of a hard working, talented kid from a normal, loving family who just had 'it' from the moment he entered the world.
What other 8 year old kid can magically possess musical skills which some take years to obtain? What kid can teach himself August Rush style guitar playing in just one night?
This movie really has to be seen by those who love to hate Justin Bieber. I'm telling you, your opinion will do a complete 360.
Justin Bieber: Never Say Never tells the story of the kid himself, from moments in his younger days when music was just a hobby, to his first meeting with Usher, and the 10 day lead up to his sell-out performance at Madison Square Garden.
Considering he was discovered in 2008, just three years later he has cemented himself in the hearts and minds of girls all over the world, and doesn't look to be moving any time soon.
Part-biopic, part-concert, the 3-D film consists of interviews with friends and family, along with die-hard fans and other celebrities, plus performances by Bieber showcasing his amazing musical talent.
A moment to note in the film is footage of Bieber receiving Bongos as a Christmas gift, and immediately being able to play them with amazing rhythm. Considering he was only around 5 years old, there's obvious signs this kid was someone to watch.
He is also shown throughout the film to be gifted on the guitar and piano.
I have to say, I was amazed at his ability from such a young age. This is what impressed me the most. Justin Bieber wasn't a kid who did singing and dancing lessons every weekend, who was forced in to a career by his mother. Fame came to him, it pretty much fell in his lap, because you just can't help but watch him.
His mother, Pattie decided to upload some musical videos of Justin on YouTube so that family in other states could view it.
All of a sudden, his videos were getting hundreds of thousands of hits, so they thought it would be fun to upload more.
It wasn't long before Bieber's videos got the attention of his now manager, Scooter Braun, who introduced him to Usher. And the rest is Bieber history.
The film is certainly an entertaining, and well told story. Directed by Jon Chu, who directed Step Up:3D, the story is told with such honesty, and heart. By the end of the film, you will see why Bieber has always been seen as the 'underdog', and possibly have yourself some 'Bieber Fever'.
It doesn't mean I am going to run out and buy his next album, it just means I now have a lot more respect for him than I did when I didn't think to watch him without judgement. Hate me if you must, but I'm now a 'Be-lieber'.
Image courtesy of Justin Bieber Never Say Never Official Film Website